Source:
The Valen Group
Date: May 3, 2010
(Ashville, NC) – Biltmore's licensing division is pleased to announce expansion into the gourmet foods category through a new partnership with Atlanta Cheesecake Company for a line of specialty desserts. In addition, Biltmore salad dressings and marinades are now available in over 1000 retail stores in the Southeast through a partnership with Vita Foods Company. Both licenses were brokered by the Valen Group. The Biltmore gourmet food program is a natural extension of the 8,000-acre estate's culinary heritage and mission to continue operation as a self-sustaining farm. Food lovers can now enjoy George and Edith Vanderbilt's legacy of taste and hospitality through Biltmore wines and chef-inspired foods, perfect for everyday meals and gatherings.
The Biltmore desserts will be offered in familiar but decadent flavors including Vanilla Bean Cheesecake, Chocolate Fantasy Torte and Crème Brûlée Cheesecake. They will be available at club stores and in-store bakeries by the fourth quarter of 2010.
The line of dressings and marinades feature innovative interpretations of traditional favorites, such as Caesar, Italian Herb Vinaigrette, Honey Mustard, Orange Poppy Seed, Soy Ginger Marinade and Apple Rosemary Marinade. The chef-inspired salad dressings and marinades showcase the highest quality ingredients, such as pure vinegars, real sugar, honey and cheese. The complete product line is certified kosher, and five out of the six products are made with all natural ingredients.
About Biltmore's Licensing Division
Launched in 1990, Biltmore's licensing division has grown to be a highly recognized brand, drawing on the historical treasures and inspiration found in Biltmore House and gardens. Through Biltmore® For Your Home and Biltmore® Chateau Reserve, consumers are able to experience both the classic designs found in George Vanderbilt's grand collection of art and furnishings, and the relaxed enjoyment of fine country living.
Current Biltmore licensees include Amarr Garage Doors, Anderson Hardwood Floors, Artaissance, Atlanta Cheesecake Company, Austin, Belk, Burton + Burton, Capel Rugs, Cottage Gardens, ELK Lighting, Ellington Fans, Encore/Sarreid, Fisher Farms, Habersham, Habersham Feathers, Herter Nursery, Indital USA Stair Parts, Larson-Juhl, Manual Woodworkers & Weavers, Moulding Associates, Inc., Netherland Bulb Co., Oriental Accent, Ridgeway Clock Company, ShadeTree Canopies, Southern Living House Plans, Unique Stone, and Vita Food Products.
About Atlanta Cheesecake
Atlanta Cheesecake Company is a subsidiary of Panarama, Inc. It is a progressive and innovative developer, producer, and distributor of “cutting edge” desserts with an enviable reputation for quality and service, at home and abroad. It is through their distinctive style and strong dedication that they have forged their way to the forefront as a leader in the dessert industry.
About Vita Food Products
The company's Vita Seafood division is a U.S. leader in the herring and retail packaged salmon markets, and is engaged in several other food segments, including cream cheese, cocktail sauce, tartar sauce and horseradish. The company markets and sells these items under the Vita®, Elf®, Grand Isle® and Jim Beam® brands. More than 95% of Vita Seafood's sales are in kosher foods.
Vita Specialty Foods, Inc., the company's wholly owned subsidiary, markets and sells honey, salad dressings, meat enhancements, dessert toppings and salsas. The Company markets and sells these items under the Virginia Brand®, Oak Hill Farms®, Scorned Woman®, Jim Beam®, Budweiser® and Dr Pepper Snapple Group brands.
Contact:
The Valen Group
+1 513 842 6300
info@valengroup.com
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