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A
better (more natural) atmosphere
for consumers to express themselves
than in a standard focus group
facility; |
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Real-time engagement,
sharing and iteration in learning
with consumers - rather than
sitting in a back room tied
to a standard research script
worrying you won't get the insight
you need; and |
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Techniques that
allow for a clearer understanding
of consumer needs through non-verbal
expression and other exercises
and methods that produce insight?
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Getting insight into
your customers is not about how
much you spend on research, but
rather what you get out of the research.
For over a decade, The Valen Group
has been conducting non-traditional
research that provides better insight
and better results than traditional
focus groups.
Forward-thinking executives
at leading companies such as Nestle,
P&G, Dannon and IHOP Restaurants
know how effective our methods are
for them. They realize that if you
want a different result you have
to try something different.
Our focus in front-end
new product conceptualization forces
us to continually push the envelope
in research methods. These are the
very techniques we use to support
our own internal growth and innovation
consulting strategy teams to get
the most insight for the money.
We are continually challenged to
uncover unmet needs and gain better
insight into consumer behaviors
so we get creative in our techniques
and this significant experience
is what we can leverage for you.
It's called field
research for a reason. Why sit in
the back room with your staff when
there are too many distractions?
Get serious about moving your consumer
insight to the next level. Let us
engage in a study customized to
provide the exact insight you need.
The Valen Group specializes in front-end
innovation (e.g. early conceptualization
of new products or new business
segments focused on uncovering unmet
needs). We utilize active insight
methods in interactions with consumers
including non-verbal exercises,
ethnographic methods, journaling
and other methods customized to
the research situation. Typically
our work is a mix of research insight,
ideation or brainstorming and strategic
market analysis.
Contact us to discuss our methods
and the results they have produced.
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