Source: The Valen Group
Date: May 5, 2010

(Cincinnati, Ohio) – The Valen Group, a leading licensing agency specializing in consumer product brand licensing partnerships, announced today that it has negotiated a brand extension agreement for Rust-Oleum Corporation with Supreme for apparel and accessories.

According to Janna Markle, Vice President Licensing, The Valen Group, “We are thrilled to partner Rust-Oleum with Supreme. Supreme is known for its downtown style and its quality and authenticity as a brand in fashion oriented cities around the world. Rust-Oleum has been a well-known consumer brand for over 90 years. This relationship aligns two category leaders known for superior products and quality.”

Supreme will sell Rust-Oleum t-shirts, sweatshirts, and caps in their seven stores in New York , Los Angeles and Japan beginning in September 2010.

About The Valen Group
The Valen Group is a strategy consulting and licensing firm that advises food, beverage, and consumer product companies on growth and innovation issues. Areas of expertise are strategic planning, front-end innovation, new product development and licensing. They work with clients such as Chili's, Macaroni Grill, Smithfield Foods, Rust-Oleum and other well-known brands.

About Rust-Oleum
One of America 's most recognized and trusted names, Rust-Oleum is the number one brand of small project paints. Its brands and products span the consumer and industrial small project paints, primers, specialty coatings and wood care categories and include such trusted names as Rust-Oleum, Stops Rust®, Painter's Touch®, American Accents®, EPOXYShield®, Varathane®, Zinsser®, Wolman™ Wood Care Products, Modern Masters® and Watco®.

About Supreme
Since 1994, Supreme has been the home of New York City skate culture. It grew to be the embodiment of the downtown culture. Supreme established itself as a brand known for its quality, style and authenticity. It has worked with some of the most groundbreaking designers, artists, photographers and musicians who have helped continue to define its unique identity and attitude. It has 7 stores including 5 in Japan .

Contact:
The Valen Group
+1 513 842 6300
info@valengroup.com