FOR IMMEDIATE RELEASE

Jennifer Pendergrass
IHOP
(818) 637-3603

Terry Wills/Amanda Kelly
Wills Communications, Inc.
(310) 374-0200

Lisa Sainato
The Valen Group
(513) 842-6305

IHOP RAISES THE BREAKFAST BAR WITH NEW “IHOP AT HOME” RETAIL LINE

52-Year Old Icon is First National Restaurant Brand to Bring Breakfast Items to Freezer Shelves

GLENDALE , CA – MAY 9, 2011 – Let go of that frozen waffle and let one of America's favorite breakfast icons start your day! IHOP today announced the launch of a new line of premium frozen breakfast items that are inspired by the innovative and craveable flavors IHOP is known and loved for. The new IHOP at HOME™ products include flaky French Toast Stuffed Pastries, delicious Omelet Crispers and savory Griddle ‘n Sausage Wraps.

With nearly 84 percent* of all breakfasts originating in the home, IHOP recognized that today's busy consumers want convenient, quality breakfast items they can prepare quickly and even take with them on their way to work and school. In response, IHOP entered into a licensing agreement with Golden County Foods to produce and distribute IHOP-inspired retail frozen breakfast items that deliver great tasting, quality and affordable breakfast options unlike anything offered on retail shelves today.

"When our guests don't have the time to visit an IHOP Restaurant but don't want to settle for their at home breakfast, IHOP at HOME provides a delicious new option,” said Jean Birch, IHOP president. “IHOP has long been loved for its unique breakfast dishes that can't be found elsewhere, and IHOP at HOME offers busy, on the go consumers delicious new choices for the most important meal of the day.”

The new line up of IHOP at HOME items can be found starting today at more than 3,000 Walmart locations nationwide, and plans are in place to expand the line and distribution to additional retail and grocery outlets in the coming months. IHOP at HOME products are not available at IHOP restaurants.

“We are thrilled to partner with IHOP to bring IHOP at HOME to consumers throughout the country,” said Patrick O'Ray, chief executive officer, Golden County Foods. “Launching IHOP at HOME with the world's largest retailer speaks not only to the appeal of the new products, but also to the power of the IHOP brand.”

“In our research on consumer needs in breakfast, we found that consumers had low satisfaction with current offerings, which created an opportunity for IHOP to enter the market and offer great tasting convenience oriented breakfast products,” said Gus Valen, CEO The Valen Group, the licensing agency that developed the strategy for IHOP to enter the retail market and negotiated the license with Golden County Foods.

The new IHOP at HOME frozen breakfast products can all be prepared in microwave or conventional ovens and the initial lineup includes:

Omelet Crispers: featuring scrambled eggs, potatoes and a choice of cheddar cheese, cheddar cheese and sausage or cheddar cheese and bacon in a crispy coating.

French Toast Stuffed Pastries include golden, fluffy French toast pastries filled with either strawberry , sweet cream cheese, apple and cinnamon or strawberry cream cheese filling.

The Griddle n' Sausage Wrap boasts a breakfast sausage covered in buttermilk pancake batter with a hint of maple syrup.

*The NPD Group's National Eating Trends®

For more information about IHOP at HOME, visit www.IHOPatHOME.com , or like us on Facebook at www.facebook.com/IHOPatHOME .