FOR IMMEDIATE RELEASE

Jennifer Pendergrass
IHOP
(818) 637-3603

Erin Finegold
Slingshot, LLC
(469) 227-3117

Lisa Sainato
The Valen Group
(513) 842-6305

IHOP Syrups Bring Smiles Home for Breakfast

52-Year Old Icon is First National Restaurant Brand to Bring Full Line of Syrups to Grocery Shelves

TREVOSE, PA – NOVEMBER 1, 2011 – Everyone loves pancakes, and no one knows better than the breakfast icon IHOP® that great tasting syrup makes for great tasting pancakes. This is why the beloved pancake chain announced the launch of new IHOP at HOME™ Syrups, a full line of syrups that could only come from IHOP, featuring signature “Rooty Tooty Fresh ‘N Fruity®” Strawberry and “Rooty Tooty Fresh ‘N Fruity” Blueberry as well as three varieties of Maple - Original, Lite and Sugar-Free.

IHOP has partnered with Sorbee International to produce and distribute the IHOP inspired variety of syrups, to introduce new consumers to the syrup category and to provide breakfast lovers the opportunity to enjoy the IHOP experience at home at the kitchen table, when they don’t have the time to visit the restaurant. The synergy between these two companies provides renewed interest and growth in the syrup category, especially in the retail space, while building a new fan base for IHOP restaurants.

“Our guests love the IHOP experience and appreciate the quality, taste and value of IHOP products but don’t always have the time to stop in to one of our restaurants,” said Jean Birch, president of IHOP restaurants. “IHOP has long been loved for its pancakes, waffles and signature syrups and, with new IHOP at HOME Syrups, we’re bringing that unique IHOP experience home to our guests when our guests cannot come to us.”

The new line of IHOP at HOME syrups will be carried nationwide at grocery and mass retail locations and will be promoted through in-store sampling, full-page FSI’s with coupons, and targeted print, digital and social media placements. The syrups will not be available at IHOP restaurants.

“We feel extremely privileged to be partnering with IHOP to introduce IHOP at HOME Syrups, the most exciting new product to enter the syrup category in years,” said Daniel Werther, CEO of Sorbee International, LLC which holds the licensing rights to produce and distribute IHOP at HOME Syrups. “Consumers love the IHOP brand and these new syrups deliver a combination of taste, quality and variety that is second to none.”

Five Flavors of the syrups are available today– Maple (Original, Light and Sugar Free), “Rooty Tooty Fresh ‘N Fruity” Strawberry and “Rooty Tooty Fresh ‘N Fruity” Blueberry.

Case Packs:

- IHOP Maple Flavored Syrup: 8/24 oz
- IHOP Fruit Syrup: 6/12 oz

For more information about IHOP at HOME, visit www.IHOPatHOME.com , or like us on Facebook at www.facebook.com/IHOPatHOME .