Source: The Valen Group

Our approach to innovation and execution leverages an entrepreneurial experience for corporate innovators seeking to build new businesses or enhance concepts to become breakthrough solutions. We are passionate entrepreneurs with a unique approach that brings together the right people, the right process and the right environment to foster breakthrough innovation.

The Right People
• Ensure right people, skill sets are in room to solve problems in days saving months of time
• Leverage diverse people and opinions to foster breakthrough thinking
• Gain critical commitment for success during and after work

The Right Process
• Prepare and “think through to the end” to maximize productivity of people’s time
• Deploy proven methodology tailored for the specific problem, culture & work completed to date
• Conduct best-in-class research to uncover critical insights, needs & validation

The Right Environment
• Remove barriers to creativity
• Ignite personal involvement & entrepreneurial passion
• Push participants outside their comfort zone to problem solve in new ways

Valen Growth Platform Development approach is customized to each client situation where we can handle all or any part of our complete four phased approach determined by our clients needs. The approach is:

I. Set The Strategic Context – a contract for success is developed, an entrepreneurial team environment is set. We conduct voracious research in the marketplace with customers and consumers to dive deep into their lives and uncover unique and rich unmet needs as a starting point for new market opportunities.

II. Develop Growth Opportunities – we develop growth platforms and concepts which depending on the scope of work would include new business models, ventures, products and services. These will be shaped into defined written concepts and illustrations from which we can evaluate and refine.

III. Concept Refinement – the overt benefit is clearly articulated against an unmet need, test to ensure we have a valuable need (e.g. big enough opportunity, unique, defensible, etc.) and that the actual support for this benefit can be claimed and understood. We will set the agenda for product development, technology discovery and go-to-market execution.

IV. Execution – we can lead, help manage or help develop a clear plan of action from development, testing through to market launch and scaling. We can help determine best approach of acquisition, partnership, licensing program or new venture development.

Key Success Factors for Innovation are:

• Do not skip the strategic analysis and preparation necessary for breakthough solution development, done right the solution development is less costly and comes easier
• Create a healthy, vibrant entrepreneurial environment
• Challenge upfront organizational barriers impeding success
• Collaborate within short timeframe, it does not need to cost a ot of money to innovate

Why the Valen Group

We have extensive experience in helping companies identify, develop and execute new opporunities for growth. We provide best practice approach that is wholistic that can help improve the probability of success. We focus on excellent research and concept development techniques, foster an entrepreneurial environment that will allow for great new ideas to develop and provide experience in guiding the innovation process which can be "messy."