Source: The Valen Group

Companies must approach new market growth opportunities today with a more complex view. Small, entrepreneurial companies are winning out because the new opportunity spaces are analyzed as niche markets and it is easier to launch the next flavor, scent or packaging change many consumer products companies rely upon.

Some of the large enterprises we have analyzed have antiquated initial hurdle rates that leave emerging growth opportunities in health and wellness out of the product pipeline. Executives need to approach emerging growth markets differently and nurture new products to market. In innovation, what is at first deemed niche becomes the next new hot category for growth. There are breakthrough opportunities in this space, it is just hard to know which one is breakthrough until you have taken the risk to jump in and try it. We can help you navigate the entrepreneur's journey.

Managing the innovation process in this environment requires something different than traditional R&D and brand management skills. You have it inherently, entrepreneurship is what ever great new idea and business is founded upon. It has just been crushed and "six-sigma'd" out of the corporate culture.

Realizing these growth opportunities requires an entrepreneurial mind set, passion and champion's attitude and a different team environment. The Valen Group has optimized best practices to help uncover consumer unmet needs, link them to bigger ideas and help develop go-to-market plans that mitigate risk while providing first-to-market upside opportunities for those bold enough to seriously explore this market.

Why the Valen Group

We have had extensive experience in positioning consumer products and food & beverage companies to better compete with this growing consumer segment.

•  Developed strategy for a leading food producer to access growth in health & wellness market segments. Identified leading market entry opportunity and sized market potential

•  Developed a strategic alliance between a major food manufacturer and a specialty healthful food company to enable new channel and product growth through leveraging complementing competencies

•  Our consultants possess practical experience in launching health and wellness products within both global multi-nationals as well as with up & coming growth companies