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The Valen Group
10250 Alliance Road
Suite 226
Cincinnati, OH 45242
Phone: +1 513 842 6300    
Fax: +1 513 842 6301

Email: info@valengroup.com

 

THOUGHT LEADERSHIP

How CPG Leaders Can Make Better Decisions

Abstract: CPG leaders are typically only given part of the data needed to make decisions and must demand the right information to make better decisions to improve results.

Grey Area Consumers: Are You Listening to the Right Consumers?

Abstract: When thinking about growth and innovation strategy for your brand, ask yourself, “Are we listening to the right consumers?”

Segmentation is Critical for Insight
Abstract: Bring clarity to marketing, strategy and innovation. Consumer and market segmentation is a critical study to understand whom you are trying to serve.
The Accelerated Learning Group Maximizes Value of Consumer Groups

Abstract: Marketers and researchers can maximize the time they spend on insight development and collaboration through Accelerated Learning Groups, not just watching focus groups behind the glass.
Don't Simulate Good Decision-Making

Abstract: Things leaders should consider in utilizing research to engage in better decision making.
Brand Extension Must Be Execution "Agnostic" at the Start

Abstract: Extending a brand requires thinking through a holistic growth strategy prior to beginning any growth program execution.

Front-end Innovation Should Emulate an Entrepreneur's Journey
Abstract: Embrace an entrepreneur's passion and inspiration to jumpstart your front-end innovation projects.

Make Wise Choices in Strategy and Innovation
Abstract: Decide which strategy levers will provide you a sustainable competitive advantage.
What is the Value of a Need State?

Abstract: A need state is something that motivates a consumer to purchase; it is the primary purpose for which a consumer is purchasing a product or solution.

Iterative Research Learning Programs Better Your Chances of Success

Abstract: One shot research methods are easy to buy; easy to sell but are the hardest to create value in early stage innovation. A Learning Program solves this problem.

Improving the Innovativeness of Your Organization

Abstract: There are three key components involved in innovation: The Right People, The Right Process, and an often-missing component: The Right Environment....



Framing the Problem: The First Step in Successful Innovation

Abstract: There are five factors involved in managing innovation: Problem Framing, Iteration, Immersion, Time compression, and Fact-Based Analysis.


What's Standing Between You Getting to Know Your Customers?

Abstract: The answer is simpler than it seems: Glass. Why limit the value you get from the investment when you can experience...



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