Expand Your Brand’s Reach
with Expert Licensing Representation

Empower your brand to grow, stay relevant, and drive revenue through strategic licensing partnerships.

Why Licensing Representation?

For brand and IP owners, licensing offers a powerful growth opportunity by allowing trusted partners to use your brand in new categories and markets. Whether you’re new to brand licensing or managing an established program, the right representation can maximize your brand’s potential. At Valen, we specialize in developing and managing brand licensing programs that drive long-term revenue, expand brand presence, and keep your brand relevant to target consumers.

Our team provides 360° licensing strategy and management, ensuring every aspect of your program is aligned with your business goals and executed effectively. From start-up programs to established brands, we guide licensors through every step of the licensing journey.

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Our Approach to Licensing Representation

At Valen Group, we begin by assessing whether brand licensing aligns with your strategic goals. We then develop a customized licensing strategy designed to expand your brand, attract new customers, and generate significant revenue. With our expertise in representing iconic brands such as Red Robin, IHOP, and Muenchie’s Frozen Yogurt, we have a proven track record of successful brand licensing programs that deliver impactful results.

Our full-service approach includes program strategy, partner outreach, contracting, and royalty management, offering end-to-end representation that ensures your brand’s success in the marketplace.

EXPLORE OUR Case Studies

Our Licensing Representation Services

Program Strategy Development

Create a tailored licensing strategy aligned with your brand’s vision, defining the categories, markets, and partners that best support your goals.

Partner Outreach

Identify and approach potential licensing partners, matching your brand with reputable licensees to maximize brand presence and market impact.

Contracting & Negotiation

Manage contract negotiations to establish clear terms, protect your brand’s interests, and ensure a mutually beneficial partnership.

Partner Management

Provide ongoing management and support to licensed partners, maintaining brand integrity and ensuring program alignment with your goals.

Royalty Collection & Management

Oversee royalty collection, reporting, and financial management to ensure accurate, timely revenue from your licensing program.

Program & Contract Management

Monitor and manage licensing agreements, ensuring compliance, performance, and alignment with your overall brand strategy.

Why Choose Valen Group for Licensing Representation?

Proven Experience

Our team has built successful licensing programs for renowned brands, providing a track record of growth and strategic alignment.

Full-Service Support

We handle every aspect of licensing representation, from strategy to financial management, freeing you to focus on your core business.

Tailored Strategies

Our licensing approach is customized to fit your unique brand goals, audience, and growth objectives.

Trusted Partnerships

We prioritize building partnerships that maintain brand integrity, expand market presence, and create long-term revenue streams.

Explore Our Practice AreaS

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STRATEGY CONSULTING

Valen’s Strategy Consulting Practice provides fact-based, strategic analysis that guides strategic decisions and creates a competitive advantage.

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INNOVATION

Valen delivers innovation using a proven agile, sprint-based approach that provides iterative learning to improve depth of insight, decision-making, and speed-to-market.
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BRAND LICENSING

As a Top 25 global licensing firm, we work with brand owners and producers to build long-term, sustainable programs generating multi-million dollars in royalty revenue.
 

How Our Licensing Representation Process Works

Assess and Strategize

Begin with a comprehensive assessment to determine if licensing is right for your brand. We work with you to define a strategy that aligns with your business goals and brand identity.

Develop Licensing Program

Create a licensing roadmap, identifying target categories, ideal partners, and market opportunities that support your brand’s growth.

Outreach and Partner Engagement

Conduct partner outreach to connect with high-potential licensees, facilitating partnerships that extend your brand’s reach effectively.

Contract and Royalty Management

Handle contract negotiations, establish royalty rates, and manage financials to ensure transparent, reliable revenue streams.

Ongoing Program Management

Oversee and support your partners to maintain brand standards, manage contract compliance, and adapt the program as your brand grows.

THOUGHT LEADERSHIP

Ready to Transform
Your Business Growth?