For brand and IP owners, licensing offers a powerful growth opportunity by allowing trusted partners to use your brand in new categories and markets. Whether you’re new to brand licensing or managing an established program, the right representation can maximize your brand’s potential. At Valen, we specialize in developing and managing brand licensing programs that drive long-term revenue, expand brand presence, and keep your brand relevant to target consumers.
Our team provides 360° licensing strategy and management, ensuring every aspect of your program is aligned with your business goals and executed effectively. From start-up programs to established brands, we guide licensors through every step of the licensing journey.
At Valen Group, we begin by assessing whether brand licensing aligns with your strategic goals. We then develop a customized licensing strategy designed to expand your brand, attract new customers, and generate significant revenue. With our expertise in representing iconic brands such as Red Robin, IHOP, and Muenchie’s Frozen Yogurt, we have a proven track record of successful brand licensing programs that deliver impactful results.
Our full-service approach includes program strategy, partner outreach, contracting, and royalty management, offering end-to-end representation that ensures your brand’s success in the marketplace.
Create a tailored licensing strategy aligned with your brand’s vision, defining the categories, markets, and partners that best support your goals.
Identify and approach potential licensing partners, matching your brand with reputable licensees to maximize brand presence and market impact.
Manage contract negotiations to establish clear terms, protect your brand’s interests, and ensure a mutually beneficial partnership.
Provide ongoing management and support to licensed partners, maintaining brand integrity and ensuring program alignment with your goals.
Oversee royalty collection, reporting, and financial management to ensure accurate, timely revenue from your licensing program.
Monitor and manage licensing agreements, ensuring compliance, performance, and alignment with your overall brand strategy.
Proven Experience
Our team has built successful licensing programs for renowned brands, providing a track record of growth and strategic alignment.
Full-Service Support
We handle every aspect of licensing representation, from strategy to financial management, freeing you to focus on your core business.
Tailored Strategies
Our licensing approach is customized to fit your unique brand goals, audience, and growth objectives.
Trusted Partnerships
We prioritize building partnerships that maintain brand integrity, expand market presence, and create long-term revenue streams.
Valen’s Strategy Consulting Practice provides fact-based, strategic analysis that guides strategic decisions and creates a competitive advantage.
Assess and Strategize
Begin with a comprehensive assessment to determine if licensing is right for your brand. We work with you to define a strategy that aligns with your business goals and brand identity.
Develop Licensing Program
Create a licensing roadmap, identifying target categories, ideal partners, and market opportunities that support your brand’s growth.
Outreach and Partner Engagement
Conduct partner outreach to connect with high-potential licensees, facilitating partnerships that extend your brand’s reach effectively.
Contract and Royalty Management
Handle contract negotiations, establish royalty rates, and manage financials to ensure transparent, reliable revenue streams.
Ongoing Program Management
Oversee and support your partners to maintain brand standards, manage contract compliance, and adapt the program as your brand grows.
