Our Approach
By infusing outside resources and expertise into your team we drive bolder innovation while substantially reducing the development cycle. In this iterative Collaborative Innovation approach solution creation is not a step but rather a continuous process to refine, tweak, and deliver innovation aimed at identifying sustainable breakthrough opportunities.
ENGAGE
Understanding & Immersion
Establish Contract for Success
Problem Framing & Hypothesis
Build High-Performance, Collaborative Team Environment
EXPLORE
Observation, Ideas & Insight
Map Category/Market Needs & Dynamics
Define Strategic Target
Identify Initial Solution
LEARN
Create & Adapt Solution
Generate Market Prediction
Establish Market Experiment
Refine solution through Iterative Learning
“CREATE” is in the middle to shape, improve, or refine the innovation process.
The Five Elements of Our Collaborative Innovation Approach
By leveraging five elements which touch every aspect of the innovation process, our Collaborative Innovation approach is enabled to drive synergy and deliver a superior outcome. Click to learn more.
Create an Innovative Team Environment. Iterative Approach to Solution Creation
ENGAGEMENT PROCESS
RIGHT PEOPLE MIX: Solve problem in days instead of months by ensuring the right mix of people, thinking styles and skill sets. We use quick and effective tools to kick-off project and improve productivity of employees within teams through common understanding in problem solving areas.

- We map the preferred problem-solving thinking style of each person involved in innovation.
- Members of project teams become more productive when they are aware of their own thinking style and which style is most appropriate at which stage in a project.
- We leverage diverse people and opinions to foster breakthrough thinking.
Team Spaces; Collaborative Discussions; Group Real-time Document Edits; Video Ethnography

We use Team Spaces to securely house structured data, documents and electronic notes so anyone with access can view and edit documents in real time to uncover and incorporate critical insights.

Communication Tools are critical for conference calls, video chat, recorded meetings and events so collaborative discussions could be reviewed later to provide additional insight to the project.

We use State of The Art Video Streaming Technology to capture and leverage consumer insights in collaboration with project teams. Video ethnography allows project teams to search entire video, a whole project or even a specific word. We can edit the content into video clips, store them into categories, and use to produce final video.
Access to our Global Network of Entrepreneurs to identify new business models & solutions, plus-up or assess solutions.
We use real world, experienced entrepreneurs from our global network to collaborate with your team to infuse entrepreneurial thinking that removes creativity barriers, stimulate new ways of thinking, and challenge internal assumptions.

Leverage the right mix of People, an optimum innovation Process, and an entrepreneurial Environment.
COLLABORATIVE WORKSHOP ENVIRONMENT (CWE): We develop a team environment which fosters breakthrough thinking. Internal constituents and external experts with our team craft new business models, solutions, concepts, and blueprints to accelerate execution.

Partner to access know-how, technology, assests or other IP to create valu-able new solutioms.
We help leverage assets of others to lower risks and increase speed to market:
- Partnerships which provide access to unique, deep know-how can create success.
- Doing something significant requires serious consideration of what to access outside.
- Ability to change direction or exit with little upfront cost to learn can be economically smart.