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ABOUT THE VALEN GROUP

 

Jeff Dotson

Vice President Strategic Brand Licensing

Jeff Dotson Jeffrey Dotson is a brand licensing professional and strategic business consultant with over 25 years of experience working with many of the world’s leading companies and brands. Companies (brands) include:

General Electric (GE), Brown Forman (Jack Daniel’s), Maytag/Whirlpool (Maytag, Jenn Air, Admiral, Hoover, Amana, Magic Chef, Performa), Cadbury Schweppes/Dr. Pepper Snapple Group (Dr. Pepper, Seven Up, Hawaiian Punch, A&W Root Beer, Orange Crush), Kawasaki (Kawasaki, Jet-Ski, Ninja), Unilever (Suave, Snuggle), DuPont (DuPont, Teflon, Kevlar), Nissan (Nissan, Infiniti, XTerra, “Z”, Titan), General Motors (AC Delco, Hummer, Cadillac, Chevrolet, GMC, Buick, Pontiac) and General Motors Europe (Saab, Vauxhall, Opel), Tyson Foods (Tyson), Kellogg’s (Eggo, PopTarts, Special K), and Goodyear (Goodyear, Goodyear Racing) among others.

Mr. Dotson has designed, sold, and managed licensed business opportunities resulting in billions of dollars in new sales across a diverse range of product categories and industries. Among the many licenses that he has personally placed and managed are the Jenn-Air Grill License which generated in excess of $700 Million in retail; Jack Daniel’s Grilling Sauce with retail sales well in excess of $400 Million to date and national grocery ACV in excess of 90%; the Magic Chef Small Kitchen Appliance License which has generated in excess of $800 Million in retail sales; Goodyear Racing Tools, Tie Downs, and Lift Equipment with retail sales in excess of $250 Million; GE Digital Still Cameras with retail sales in excess of $250 Million.

Jeffrey has a BA in Political Science from the University of California at Santa Barbara, an MBA from San Diego State University, and an MSBA in International Business from San Diego State University.
 

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