Brand Licensing Consulting Services

Brand Licensing Consulting Services

Brand Licensing Consulting Services
 
Many of our consulting clients manage their program internally or would like to maintain their current brand licensing agency but are seeking benchmarking or best practices improvements to optimize or growth their program into a long-term sustainable strategic asset.

Critical Insight for Better Decisions - Brand Licensing Strategic Growth Assessment

In strategic growth assessment, it isn’t that there is a lack of ideas but rather a lack of insight to make a good decision. Much data that is presented is biased and what we call a “default go” bias. We are uniquely suited to this type of engagement because we provide integrated services at The Valen Group across strategy consulting, innovation and brand licensing practices. We staff an integrated team to help you make better decisions and develop an innovative program strategy including a:
  • Growth-Focused Strategy Consultant
  • Innovation Consultant
  • Brand Licensing Consultant
We provide management consulting services for your partnership program including:
  • Strategic Planning - Annual and Multi-Year Goal Setting
  • Growth Assessment or Growth Strategy Roadmap (include prioritized product categories)
  • Opportunity or Concept Assessment
  • Partner or Program Assessment
  • Contract Negotiations Consulting
  • Program Best Practices or Process Improvement
  • Licensing Partner Targeting Plans, which can include initial outreach, contract negotiation and more
  • Partner work-out resolution/exit consulting

Brand Licensing Consulting Case Study Example

We conducted a strategic assessment of a major restaurant brand owner’s long-term licensing program. New management had concerns for security in the future of current, significant revenue streams, and questioned if they could grow the program. We identified some major challenges that, with proper negotiation, could unlock significant benefit to both parties (win-win). We also helped dimensionalize upside opportunities and the realistic effort and timeline to achieve them. The outcome was a clear set of choices and subsequent actions which the client can execute, or utilize us to execute, over the years.

 

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10250 Alliance Road, Suite 226
Cincinnati, Ohio 45242 USA
Phone: +1 513 842 6300
Fax: +1 513 842 6301

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