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CONSUMER MULTI-INTERACTION

Driving Better and Faster Innovation

 

We offer an interactive blend of online/offline solutions and tools that explore the consumer journey by going deep rather than broad by interfacing with fewer consumers over an extended period of time.

Benefits

  • Trusted relationship with fewer consumers for an open and honest exchange and richer insight.
  • Ability to capture consumer experience in timely fashion and bring opportunities to life.
  • Sequential assessment, quick screening, and repeat use tests of prototypes for a quick evaluation of conceptual and/or technical iterations.
  • Optimum and timely feedback at each stage of the development journey through a seamless interface between the consumer and the innovation/product design team.
  • Superior quality insight at reduced costs. 

Why is this important? 

  • Current research tools and recruiting methods are outdated.
    • Online tools do not take advantage of the nature of the internet/cloud, they still mirror traditional offline methods.
  • Existing tools are expensive
    • Research providers continue to charge on an “event” basis at large premiums.
  • Traditional qualitative “event-based” research limits consumer interaction due to:
    • Limited trust and increased bias.
    • Missing on what consumers actually do not what they claim they do. A good understanding of how products fit into consumers lives requires observations and extended exposure.
    • Limited/single points of interactions which block the natural continual flow of information and exchanges.
  • Entrepreneurial and ad-hoc methods, as creative as they can be, are riddled with bias because of bad design, and must be managed from a research science. 

Our Approach

Our deep insight methods and Consumer Multi-Interaction approach, focused on capturing the "magic" moments, will help define the innovation opportunities you need to boost your innovation program.
  • New Entrepreneurial Methods for creative insight solutions that are based on best practice toolsets and exercises, and iterative lean startup insight methods such as design thinking to drive a succinct definition of the jobs to be done.
  • Consumer Tools and Insight, specifically:
    • Optimized blend of offline and online tools in multiple interactions.
    • Fewer consumers to provide a deeper input and feedback through the entire innovation process.
    • Optimized use of off the shelf technology mix.
    • Optimized continual flow of information via touchpoints throughout the design process from idea to product usage pilot; marketing messaging test; and possibly until market scale/purchase repeat is proven.
  • Multiple touchpoints over an extended period of time leveraging, among other tools, Valen’s video ethnography capability to capture situations and moments that define new opportunities.


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Consumer Multi-Interaction
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10250 Alliance Road, Suite 226
Cincinnati, Ohio 45242 USA
Phone: +1 513 842 6300
Fax: +1 513 842 6301

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