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LEAN STARTUP SERVICES

We identify, assess and execute new business models for major
corporations through a lean startup learning approach.

 
Since 2000, we have used a lean startup approach for every growth and innovation engagement.

Key Principles Are:

  • Hypothesis driven learning
  • Time-compression
  • Changing the concept of risk and control
  • Rethinking corporate decision-making environment and hierarchy (redefine roles such as investor/owner and creative operator)
  • Consumer learning is observing behavior in the right strategic context and deep conversation, not stated choices

Changes in Realization Are:

  • Corporate leaders and teams realizing they cannot do this inside a corporate environment
  • Risk taking is not the norm and incentive to play it safe is just the nature
  • Must create an environment with outsiders who understand and live these principles
  • Allow freedom for the group from "vendor/sourcing" standards and methods to embrace creative, non-traditional methods 

Result

  • Corners are not cut and teams solve the root or "whole" issue
  • Provides beachheads for growth and innovation
  • Initial solutions and roadmapping become a norm
  • Fact-find for learning is faster and better because there is no "one" way that restricts insight

Proof Is in the Return

  • Entrepreneurial firms grow faster than large companies and create more value in their lifecycle than large corporations
    • Since 2000, early stage venture capital returns have almost doubled the S&P 500 and DJIA at 13.4% vs 4.9% and 5.9% (source: NVCA Performance Benchmark Jan 30, 2015)
    • The top five food and beverage companies in the U.S. logged an aggregate sales increase of 1.4% over the past five years, while total U.S. packaged food and beverage sales rose 11.4% (source: Credit Suisse, WSJ July 12, 2015)

Learn More

Contact us to utilize a lean startup approach to your growth roadmapping.

 

Contact Us to Discuss a Business Issue or Opportunity

 

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10250 Alliance Road, Suite 226
Cincinnati, Ohio 45242 USA
Phone: +1 513 842 6300
Fax: +1 513 842 6301

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