Explore the current and desired consumer experience across all touchpoints
Develop empathy-based insights that answer the questions needed to drive growth strategies
Develop early-stage insights that will lead to concepts for growth & iterative exploration
Develop Desired Consumer Experiences
Develop Competitive Landscapes & Points of difference between brand/product experiences.
Determine Jobs-to-be-Done at each consumer touchpoint.
At the Valen Group, we help identify all the opportunity areas for innovation, not just product-focus. Powered by Fusion Methdology™, we approach your innovation questions with a fact-based, agile-learning framework that includes:
- Highly screened + vetted target consumers that are articulate, highly involved, and invested in the category we are studying.
- FAST, AGILE & FLEXIBLE learning plan for the next consumer engagements because our agile-learning method was built to gather answers at any time during the innovation process.
- Maxmimize Progress with iterating quickly with target consumers allows over a short period of time.
- Best-in-class tools with a video collaboration platform that allows us to experience with consumers in the moment + create quick, video reports to keep consumer insights at the forefront of every decision.
- Empathy-based deep-dives for insights
- Multi-mode Learning – how and where needed to understand each of the moments of truth in context.
- Video capture of consumer insights across all touchpoints
- Landscape Analysis