To quickly revive a portfolio of brands of a $1B food division at a large global consumer goods corporation. The Valen Group was hired to explore several areas to fill a short-term innovation pipeline and create a roadmap for growth. Opportunity was also to inspire organizational change by diffusing internal bias in analysis and creating buy-in across organization.
How we did it
We operated against a principle of domain driven innovation platforms which drive a robust and sustainable pipeline of ideas and technologies against each of the target benefit areas. By doing so we broadened the range of possibilities by generating a stream of initiatives underneath each benefit platform. We leveraged our business and consumer research to determine the innovation platforms that have the highest potential for growth. This led to additional focus on the core brand and how to make the market-leading product more relevant.
The Valen Group transformed the way the team thought about its brand by envisioning their mission as providing meal solutions, not ingredients. Developed a three-year strategy that focused the company on three primary growth platforms to fill an immediate $100M+ gap of annualized sales and to provide long-term plan for topline growth. Also identified marketing spending and innovation pipeline practices that were not effective. By focusing on fewer, more impactful areas, the team was able to reignite growth and retain market leadership in core categories that were at risk.