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Thought Leadership

Trending Innovation Methods for Consumer Brand Organizations

Valen Group conducted an analysis of Innovation strategy projects sponsored at the executive level from our firm and related strategic

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Thought Leadership

Understanding different cultures is critical to the development of Global Strategy

Imagine walking but all you can do is look at your toes – it’s only a matter of time until
Growth Strategy

Thought Leadership

5 Reasons Every Brand Needs a Journey Map

A good journey map keeps the voice of the consumer alive for cross functional development teams and serves as a
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Thought Leadership

So You Want Bolder Innovation? Define the Types of Innovation First

Determining the portfolio of innovation projects is part of innovation strategy. The prerequisite to responsibly developing organizational or departmental innovation
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Thought Leadership

Gus Valen’s Agile Way

A perspective to apply Agile methodology in strategy, innovation, and market research
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Thought Leadership

Grey Area Consumers: Are You Listening to the Right Consumers?

Have you ever been talking on your cell phone and realized after a few minutes (or more) that no one
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Thought Leadership

Framing the Problem: The First Step in Successful Innovation

The way to solve a complex problem is to break it down into smaller problems that are much more easily
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Thought Leadership

Front-End Innovation Should Emulate an Entrepreneur’s Journey

Embrace an entrepreneur’s passion and inspiration to jumpstart your front-end innovation projects.
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Thought Leadership

What is the Value of a Need State?

Imagine walking through an area filled with mountains and your goal is to try to find the highest mountain and

Thought Leadership

What is the Right Product Innovation Strategy

Our Philosophy Innovation is the lifeblood of many companies and market leaders in particular. For many of these companies, a

Thought Leadership

Segmentation is Critical for Insight

You are at a conference and a man is standing at the front of the room. He begins to present

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Thought Leadership

What’s standing between you getting to know your customer?

Focus groups have been the research standard. Why limit the value you get from that investment when you can experience