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THOUGHT LEADERSHIP

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Thought Leadership

5 Reasons Every Brand Needs a Journey Map

A good journey map keeps the voice of the consumer alive for cross functional development teams and serves as a

Thought Leadership

Grey Area Consumers: Are You Listening to the Right Consumers?

Have you ever been talking on your cell phone and realized after a few minutes (or more) that no one

Thought Leadership

Front-End Innovation Should Emulate an Entrepreneur’s Journey

Embrace an entrepreneur’s passion and inspiration to jumpstart your front-end innovation projects.

Thought Leadership

What is the Value of a Need State?

Imagine walking through an area filled with mountains and your goal is to try to find the highest mountain and

Thought Leadership

What’s standing between you getting to know your customer?

Focus groups have been the research standard. Why limit the value you get from that investment when you can experience