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Thought Leadership

Trending Innovation Methods for Consumer Brand Organizations

Valen Group conducted an analysis of Innovation strategy projects sponsored at the executive level from our firm and related strategic

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Thought Leadership

Product Development: Reconciling a Linear Process with Iteration in Innovation

A follow up to Valen’s Agile Way
Valen Group

Thought Leadership

Understanding different cultures is critical to the development of Global Strategy

Imagine walking but all you can do is look at your toes – it’s only a matter of time until
Growth Strategy

Thought Leadership

5 Reasons Every Brand Needs a Journey Map

A good journey map keeps the voice of the consumer alive for cross functional development teams and serves as a
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Thought Leadership

5 Reasons Why You Might be Stuck When Developing an Innovation Strategy

We identified 5 reasons why leaders and their teams get stuck when developing an innovation strategy; and these issues can
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Thought Leadership

So You Want Bolder Innovation? Define the Types of Innovation First

Determining the portfolio of innovation projects is part of innovation strategy. The prerequisite to responsibly developing organizational or departmental innovation
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Thought Leadership

Gus Valen’s Agile Way

A perspective to apply Agile methodology in strategy, innovation, and market research
Valen Group

Thought Leadership

Process Improvement is Not Enough To Significantly Change Innovation Results

Increasing the probability of success in innovation is a key challenge that even the most experienced market leaders face. The

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Thought Leadership

Framing the Problem: The First Step in Successful Innovation

The way to solve a complex problem is to break it down into smaller problems that are much more easily
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Thought Leadership

Front-End Innovation Should Emulate an Entrepreneur’s Journey

Embrace an entrepreneur’s passion and inspiration to jumpstart your front-end innovation projects.
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Thought Leadership

What is the Value of a Need State?

Imagine walking through an area filled with mountains and your goal is to try to find the highest mountain and
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Thought Leadership

What is Critical to Understand about Innovation Strategy Firms

The primary objectives of innovation strategy are to decide on how best to allocate resources and articulate an innovation roadmap.
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Thought Leadership

Product Innovation is Not Only about the Process

Many companies have decent product development processes and yet fall short of generating breakthrough product innovation that is meaningful to
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Thought Leadership

Design a More Efficient Innovation Strategy

Business leaders always look to make better decisions on defining and driving an innovation strategy to support their growth strategy.

Thought Leadership

What is the Right Product Innovation Strategy

Our Philosophy Innovation is the lifeblood of many companies and market leaders in particular. For many of these companies, a

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Thought Leadership

Improving the Innovativeness of Your Organization

Have you ever been told “no” by a member of your staff? Have you ever been really upset that things
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Thought Leadership

Innovation Management Requires Assessing Organizations from Several Angles

Innovation management requires assessing the organization from several angles. Many corporate innovation leaders we find are seeking out the next
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Thought Leadership

What’s standing between you getting to know your customer?

Focus groups have been the research standard. Why limit the value you get from that investment when you can experience

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