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Thought Leadership

5 Ways to Strengthen Your Strategic Planning This Year

Strategic planning is more than just a day out of the office to decide priorities. It’s an opportunity to align

Thought Leadership

Xerox Macbook… it almost happened

In today's competitive business landscape, your brand is more than just a logo and a tagline; it's the soul of

Thought Leadership

Why Your Company Needs Strategic Planning

A follow up to Valen’s Agile Way

Thought Leadership

Unlocking Business Growth: When to Partner with a Brand Strategy Consultant

In today's competitive business landscape, your brand is more than just a logo and a tagline; it's the soul of

Thought Leadership

Understanding different cultures is critical to the development of Global Strategy

Imagine walking but all you can do is look at your toes – it’s only a matter of time until

Thought Leadership

End Gaming The Future of Food & Beverage – Channel Blur

There is one thing in common with this market disruption – Channel Blur. Channel Blurring is here now and will

Thought Leadership

Gus Valen’s Agile Way

A perspective to apply Agile methodology in strategy, innovation, and market research

Thought Leadership

How CPG Leaders Can Make Better Decisions

The truth is that too many smart consumer products leaders try to “tough-it-out,” thinking it is normal to make “hard”

Thought Leadership

Don’t Simulate Good Decision-Making

Don’t risk making a decision in simulation mode where the results look good at first glance but the information presented

Thought Leadership

Future of the Restaurant: A Memo to the Restaurant CEO

Imagine walking but all you can do is look at your toes – it’s only a matter of time until

Thought Leadership

Brand Extension Must be Execution “Agnostic” at the Start

Extending a brand requires thinking through a holistic growth strategy prior to beginning a growth program execution.