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Developing Great Strategy in Your Strategic Planning

Consult a Strategist With 25 years of experience, Gus Valen, founder of Valen Group, shares examples and our approach to

Gus strategic planning presentation slide

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Best Practices for Innovation Strategy

Here is Valen’s approach to innovation strategy. We will explain best practices for how to develop your where to play

Valen Group Brand Consulting

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Strategic Brand Licensing Explained

Consult a Partnership Strategist Introduction to Our Strategic Brand Licensing Philosophy from our Managing Partner For over 15 years we

Five types of innovation strategy

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5 Types of Innovation

What do we mean when we tell our teams, “Go Innovate?” Gus breaks down 5 types of innovation, and how

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Valen’s Approach to Growth Strategy

Gus explains key growth strategy frameworks Valen uses to help clients grow revenue.

Gus strategic planning presentation slide

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Innovation Platform Benefits vs. Single Concept Ideation

When creating your innovation strategy, it’s far better to focus first on platforms than individual concepts or ideas. These platforms

Strategic partnerships and capability building

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Strategic Partnerships are Capability Building

Gus talks about Valen’s strategic partnership capability and how we help brands do new things and grow revenue with strategic

Professional strategy consultation setting

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Strategy is Choices, not Predictions

We define strategy as a series of deliberate choices. Rather than attempting to predict the future, effective strategy focuses on

Strategic planning requires precise choices

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Strategic Planning Requires Precise Choices

Strategic planning is not merely a list of initiatives but a series of precise choices that define where an organization

Innovation strategy for differentiated products

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Innovation Strategy for Differentiated Products

Gus explains Valen’s approach to innovation strategy

High Noon Vodka brand strategy case study

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How the team behind High Noon Vodka found critical insights to stand out in thier category

To create differentiated innovation, traditional qual and quant research methods don’t cut it. In this video, our VP of Strategy

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Valen Innovation Solution Set

Gus discusses the importance of developing a comprehensive innovation strategy that goes beyond single product launches. He emphasizes the need

Strategic partnerships equal new capabilities diagram

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Who We Work With

Gus explains how Valen Group works differently with leaders across the organization (and what typically matters to them most).