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Developing Great Strategy in Your Strategic Planning

Consult a Strategist With 25 years of experience, Gus Valen, founder of The Valen Group, shares examples and our approach

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Best Practices for Innovation Strategy

Here is Valen’s approach to innovation strategy. We will explain best practices for how to develop your where to play

Valen Group Brand Consulting

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Strategic Brand Licensing Explained

Consult a Partnership Strategist Introduction to Our Strategic Brand Licensing Philosophy from our Managing Partner For over 15 years we

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5 Types of Innovation

What do we mean when we tell our teams, “Go Innovate?” Gus breaks down 5 types of innovation, and how

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Valen’s Approach to Growth Strategy

Gus explains key growth strategy frameworks Valen uses to help clients grow revenue.

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Innovation Platform Benefits vs. Single Concept Ideation

When creating your innovation strategy, it’s far better to focus first on platforms than individual concepts or ideas. These platforms

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Strategic Partnerships are Capability Building

Gus talks about Valen’s strategic partnership capability and how we help brands do new things and grow revenue with strategic

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Strategy is Choices, not Predictions

We define strategy as a series of deliberate choices. Rather than attempting to predict the future, effective strategy focuses on

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Strategic Planning Requires Precise Choices

Strategic planning is not merely a list of initiatives but a series of precise choices that define where an organization

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Innovation Strategy for Differentiated Products

Gus explains Valen’s approach to innovation strategy

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How the team behind High Noon Vodka found critical insights to stand out in thier category

To create differentiated innovation, traditional qual and quant research methods don’t cut it. In this video, our VP of Strategy

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Valen Innovation Solution Set

Gus discusses the importance of developing a comprehensive innovation strategy that goes beyond single product launches. He emphasizes the need

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Who We Work With

Gus explains how Valen Group works differently with leaders across the organization (and what typically matters to them most).