Since 2000, The Valen Group has helped clients identify, assess and develop early-stage new revenue opportunities

  • NESTLE
  • IHOP
  • DOW
  • CHIQUITA
  • BRINKER INTERNATIONAL
  • TREETOP
  • RUST OLEUM
  • RED ROBIN
  • P&G
  • PEPSICO

ABOUT THE VALEN GROUP

We are a strategy consulting firm focused on growth strategy, innovation, and brand licensing. Many times executives know their growth vision but need a clear fact-based plan or roadmap for growth or innovation. We specialize in developing critical insight for areas of the business where the path to growth is not clear.

By bringing clarity to your future and where you are heading, we help you create top- and bottom- line growth and a sustainable, competitive organization. Because we are a learning organization that works on cutting edge issues, across many companies and categories, we can inspire you and your team to do new things.

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Explore Our Solutions

Strategy Consulting

Strategy Consulting

We integrate strategic thinking into everything we do, and link strategy and execution for best possible solutions. We are forward thinkers, bold but unnecessarily risky, and bring fewer but bigger ideas to action.
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Agile Innovation

Agile Innovation

We have people with significant experience who worked for top innovative companies and led innovation on a global scale. We integrate critical consumer insight and analytical problem solving to deliver breakthrough solutions.
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Strategic Brand Licensing

Strategic Brand Licensing

We approach brand licensing as a strategic growth venture. We have several advantages that make us a unique choice when you think about critical elements of success.
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WE BRING EXPERIENCE

Outside perspective, facts with no spin

We Help You Make Better Decisions

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Customer Experience

Customer Experience

Whether a product or a service, every touchpoint and impression is critical to design, measure and improve. Whether it's an App, product, or business service, etc. we have helped improve it.

Market Research Precision

Market Research Precision

Analytics provide insight for strategic decision-making. We guide that process with focused strategic questions and unbiased design to fit qualitative and/or quantitative methods.

Brand Stewardship

Brand Stewardship

The brand voice is critical to understand and clearly articulate. We ensure the persona of the target is consistent and protected from creative tendency to wander and confuse our consumer.

Agile Innovation Methods

We leverage an ability to collaborate to help identifying significant gaps in the market and aligning resources to quickly organize and develop before competition.

Strategic Partnerships

Strategic Partnerships

We develop partnerships to leverage capabilities which is a very efficient way when you are doing something new.

Modeling & Sizing

Modeling & Sizing

We must be able to continually assess value, forecast, opportunity size whether market, revenue, share, profit or shareholder value. This financial expertise is built into our teams.

Success Stories

Feedback From Our Clients

Most consulting companies give us little meat and lots of sizzle. The Valen Group recommendations have lots of meat.

CORPORATE EXECUTIVE, NESTLE, VEVEY

NESTLE, VEVEY

The Valen Group's research allowed our company to no only validate and fine-tune our product positioning, packaging design, and pricing ranges but also to adjust the concept for each socio-demographic target.

SR. DIRECTOR, THE DANNON COMPANY

THE DANNON COMPANY

The Valen Group demonstrated a breadth of experience and provided valuable support through their early stage product development methods and research services.

CHIEF RESTAURANT OFFICER, IHOP

IHOP

The team at The Valen Group was flexible, efficient and effective. They were able to obtain clear answers to our key questions. They completed our project on time and our tight budget constraints.

SR. DIRECTOR, TH FOODS, INC.

TH FOODS, INC.

The Valen Group used an expansive approach to analyze and research our market. Their comprehensive findings helped us develop sales and marketing strategies across all of our product lines.

VICE PRESIDENT, R.A JONES & CO. INC.

R.A JONES & CO. INC.
Early-Stage New
$5B+

Early-Stage New
Revenue Created

New Businesses
0+

New Businesses
Launched

Brand Licensing Deal
$7.6MM

Average size of a Strategic
Brand Licensing Deal

Events & Speaking Engagements

QRCA Annual Conference

January 30-February 1, 2019 - Admin

QRCA Annual Conference

Hyatt Regency Savannah 2 W. Bay St,
Savannah, GA 31401 USA
+1 651 290 7491

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11th Annual Food Innovate Summit

February 4-5, 2019 - Admin

11th Annual Food Innovate Summit

The Westin Chicago River North 320 N Dearborn St,
Chicago, IL 60654 USA
+44 (0)20 7738 5454

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Natural Products Expo West

March 6-8, 2019 - Admin

Natural Products Expo West

Anaheim Convention Center 800 W Katella Ave,
Anaheim, CA 92802 USA
+1 303 390 1776

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The Quirk’s Event

April 2-3, 2019 - Admin

The Quirk’s Event

Navy Pier 600 E. Grand Ave,
Chicago, IL 60611 USA
+1 651 379 6200

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MRMW North America

April 10-11, 2019 - Admin

MRMW North America

Hilton Cincinnati Netherland Plaza 35 W 5th St,
Cincinnati, OH 45202 USA

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Agile Methods are in our DNA

Agile Methods are in our DNA

Our project culture is based upon the ideas of Agile such as the singularity of focus to get answers faster and produce better outcomes. These project methods are rooted in our company culture and comes directly from the founder’s entrepreneurial spirit.

Framing the Problem

Framing the Problem

When you talk to us you will find us coming back to iterate with you until we have fully understood, articulated and developed the problem or opportunity

Truth Seeking

Truth Seeking

Plain spoken facts, seeking clarity first with an open mindset and setting a team environment to allow the facts to take us to the correct outcome whether a yes or a no serves our clients well and saves headaches and unnecessary complexity in the near future

Strategic

Strategic

Developing a plan and clearly articulated outcomes through goals and explanation of the strategy "the why" is critical for teams to have the freedom, alignment and understanding to success.

Recent Work

Explore the outcomes we generate & how we made it happen

REACH $100MM PROFITABLY BY CAPITALIZING ON CORE COMPETENCIES

REACH $100MM PROFITABLY BY CAPITALIZING ON CORE COMPETENCIES

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NEW BRAND EXTENSION

NEW BRAND EXTENSION

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RED ROBIN

RED ROBIN

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