LICENSING
BRAND LICENSING
Brand Licensing Services
Licensing Representation for Brand & IP Owners (Licensors)
Brand licensing is a brand owner (licensor) providing a partner organization (licensee) the right to use a trademark in defined categories and territories.
Brand Licensing Consulting
The Valen Group can help consult on all aspects of your brand licensing program including opportunities to grow and best practices to optimize your program processes and tools.
Service Areas
- Strategy Consulting
- Innovation
- Brand Licensing
- Insights & Analyses
- Fusion Methodology™
Licensing is the agreement on use of an organization’s brand, know-how and/or other IP that drives revenue and brand equity enhancement.
What We do
What is Brand Licensing?
It is the legal right to use your brand or trademark with specific terms of use as agreed to by licensor and licensee. Those terms are spelled out in trademark agreement, also known as a brand licensing agreement.
- The brand or portfolio of brands has clear equity
- The culture of your company is to collaborate and innovation outside your organization or this is a goal in which to improve
- There is a significant revenue and brand equity enhancement
We represent Brand or IP owners or producers seeking Trademark or IP licensing and have a strategic mindset. We build programs targeting $100MM+ in licensed product sales.
We also offer brand licensing consulting and advisory services to identify opportunities or institute best practices in developing or managing licensing programs.
How We WORK
We are different and strategic. We will not put your brand through a “mass production” process that delivers many small deals with little thought as to positioning or reason a licensee is a good fit.
For over 15 years we have honed our system to build significant, long-term programs. We are strategic. Our average brand licensing deal is over 15 times the typical corporate trademark deal.
We foster a strategic partnership culture based upon building relationships to maintain trust and mutual understanding. Because the program is built for the long run, relationships grow and the parties gain more out of licensing partnership. In activation, we infuse an agile (speed + learning) mindset.
Our Brand & IP Licensing programs are full service and include:
- Program Strategy Roadmap
- Partner Outreach & Contracting
- Partner Management
- Royalty Collection & Management
- Annual Program Planning
- Contract Administration & Management
Valen Group is a Top 25 Global Licensing Agency recognized by License! Global Magazine. We have significant experience developing and managing brand licensing programs globally that drive multi-million dollars of royalty and are brand enhancing. We call this, uniquely, Strategic Brand LicensiNG.
Choose Valen
WHY VALEN?
“
The Valen Group has led the development of our successful new business in brand extension licensing. The strategy developed helped us identify the best go to market plan for our brand. They have a deep understanding of the food business that has led to licensed partners. We believe this business will be a long-term success and thank Valen for their guidance and hard work
– Chief Restaraunt Officer
SERVICES
Strategic Brand Licensing Services
Work with a highly developed proven method to build significant licensing partnerships. Leverage extensive deal structure experience and partner relationship management practices that build long term programs. competitively position your brand versus peers by increasing brand presence and relevancy.
Brand Licensing Consulting
- Existing Licensing Program Assessment
- Best Practice
- Benchmarking
- Program Growth Strategy & Opportunity Discovery
- Deal Structure and Partner Management Advisory
- Organizational & Process Improvement to support licensing
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