Build a Future-Focused Innovation
Strategy for Lasting Growth

Define your innovation roadmap, allocate resources wisely, and align strategy with business goals for maximum impact.

Why an Innovation Strategy?

A well-defined innovation strategy is essential for achieving sustainable growth and staying competitive in today’s dynamic markets. By establishing a strategic roadmap, you can effectively allocate resources, organize innovation activities, and build a balanced portfolio that aligns with your organization’s vision. At Valen, we develop customized innovation strategies that support both immediate objectives and long-term goals, ensuring your innovation efforts are impactful and aligned with business strategy.

Whether you seek to drive sustaining, commercial, or disruptive innovation, our strategy services provide clarity and direction, optimizing resources and guiding innovation efforts across your organization.

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Our Approach to Innovation Strategy

Valen Group’s approach begins with understanding your company’s vision, growth goals, and business challenges. We conduct a high-level assessment of your current innovation activities and results to identify key areas for growth and improvement. Our innovation strategy framework incorporates foundational elements such as innovation principles, pacing, and scope, ensuring each aspect of your strategy aligns with organizational objectives.

Our tailored approach considers all organizational levels—corporate, division, and team—leveraging cross-functional insights to create a cohesive, actionable strategy.

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Our Innovation Strategy Services

Innovation Strategy Assessment

Evaluate your current innovation approach to identify strengths, gaps, and opportunities, providing a solid foundation for strategic planning.

Innovation Strategy Development

Create a customized innovation roadmap, defining resource allocation, activity types, and innovation platforms aligned with your growth goals.

Benchmark Study

Gain insights from industry-leading practices to guide the development of an effective and competitive innovation strategy.

Innovation Management Consulting

Ensure your organizational structure, processes, and decision-making support a successful innovation strategy, from ideation to execution.

Customer Journey Mapping

Map the customer journey to identify innovation opportunities, focusing on creating value at each touchpoint.

Service Blueprint

Develop a comprehensive service blueprint to structure and guide service innovation, ensuring alignment with customer needs and market demands.

Why Choose Valen Group for Innovation Strategy?

Strategic Alignment

We link innovation strategy directly to business strategy, ensuring every initiative supports long-term growth.

Resource Optimization

Our approach focuses on making resource allocation decisions that maximize productivity, ROI, and organizational impact.

Cross-Functional Expertise

By working across all levels of the organization, we create a strategy that leverages insights from every department.

Tailored Solutions

Our flexible, collaborative process adapts to your specific needs, providing strategic options and an activation session to finalize the plan.

Explore Our Practice AreaS

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STRATEGY CONSULTING

Valen’s Strategy Consulting Practice provides fact-based, strategic analysis that guides strategic decisions and creates a competitive advantage.

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INNOVATION

Valen delivers innovation using a proven agile, sprint-based approach that provides iterative learning to improve depth of insight, decision-making, and speed-to-market.
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BRAND LICENSING

As a Top 25 global licensing firm, we work with brand owners and producers to build long-term, sustainable programs generating multi-million dollars in royalty revenue.
 

How Our Innovation Strategy Process Works

Assess and Define

Begin with a comprehensive assessment of your current innovation portfolio, goals, and resources to identify areas of opportunity.

Develop Roadmap and Strategy

Define an innovation roadmap that aligns with your growth objectives, specifying the types of innovation, resource needs, and timelines.

Collaborative Strategy Development

Engage in a collaborative session to ensure strategic alignment, leveraging insights from cross-functional teams for a balanced approach.

Implement and Optimize

Develop an execution plan and performance metrics, ensuring that your innovation strategy is adaptable, measurable, and continuously optimized.

Monitor and Refine

Track progress and make iterative improvements to maintain alignment with market trends and organizational goals.

THOUGHT LEADERSHIP

Ready to Transform
Your Business Growth?