Valen delivers innovation using a proven agile, sprint-based approach that provides iterative learning to improve depth of insight, decision-making, and speed-to-market.

Innovation sustains relevancy with customers through developing new solutions and offerings.

The Valen Group has been named a Top Trending Innovation Consulting Firm by Forrester Research.

What We do

Our innovation practice is focused on all aspects of innovation that includes innovation activation, strategy, organizational structure, management, and process improvements.

Valen defines innovation as doing new things that add value to your organization. This definition provides a perspective into how we think about the breadth of innovation possibilities one might choose for their organization. Because there is such a broad range of projects that cross levels of risk versus return and various functions and business activity, we define 3 types of innovation to guide portfolio management.

How We Work

WE ACTIVATE INNOVATION with a focused team and a breadth of experience. Many complexities with organizational silos create issues from idea and launch. To create successful innovation, we start by uncovering deep insight early to inspire a highly differentiated solution. We work throughout the innovation process to breakdown silos typical of a traditional approach where insight and strategy gets lost in the hand-off. Maintaining clarity from idea, to concept, to product, to market significantly increases your probability of success.

Valen uses agile methods to improve results and speed.

We can work with you to deliver a comprehensive, end-to-end innovation program or at any specific stage:


Early Stage Exploration

Derive a growth platform roadmap, identify early ideas or a concept or business model direction or conduct an initial opportunity attractiveness assessment

Agile Market Learning

Rapid-learning iteration through behavioral experiences using Fusion MethodologyTM to develop concepts or business models for testing

Agile Product Testing

Validate and hone the concept for product/market fit

Scaling Up

Develop a Go-To-Market Roadmap including marketing communications, positioning, sales-growth model and a budget or financial P & L.

We also consult on building an innovation organization and capability to:

  • Align organizational structure or re-design the organization to be more effective at innovation
  • Enhance the agility and speed of innovation teams
  • Improve innovation methods and tools for strategy development, portfolio management and concept development and testing
  • Coach and collaborate to build a bold innovative team climate

The Valen Group demonstrated a breadth of experience and provided valuable support through their early-stage product development methods and research services.

- Chief Restaurant Officer, Dine Brands


Valen’s Agile Methodology allows an organization to manage uncertainty and make strategic choices during development and prior to delivery. We utilize short sprints that focus efforts to progress through development. By applying agile principals originating from software development methodologies, new ideas that drive innovation become attainable, efficient, and effective through iterations, or sprints, of test-and-learn scenarios. This enables an organization to gather critical, unique insight into its customers or consumers and those insights to drive the development.


innovation services

We construct our innovation teams with members who bring multiple disciplines together to fit your engagement. Valen’s Innovation services drive decisions and results unique to your needs using proven methods agnostic to industry or business size.

Agile Innovation Activation

  • Sustaining Core Business and Commercial Innovation
  • Adjacent or Whitespace Innovation
  • Transformational and Disruptive Innovation

Concept Development

  • Concept Writing, Positioning & Visualization
  • Concept Positioning Strategy
  • Concept Testing and Concept Optimization
  • Entrepreneurial and Agile Methods Coaching


  • Fusion MethodologyTM, a Qualitative learning method
  • Sprint-Based, agile market learning
  • Agile Product Testing

Innovation Strategy

  • Innovation Strategy Development
  • Portfolio Management
  • Innovation Roadmap


  • Innovation Process and Tools
  • Organizational Assessment, Design & Improvement
  • Best Practice Benchmarking Studies
  • Global innovation practices, process & management approaches

Start a conversation

Get your project on the right path by talking directly with a senior strategist about your business goal or challenge.  Simply, complete the form & book directly with a consultant today.  


Related Stories

Case Study

Strategically Rebranding to Scale

Read More
Innovation 101

5 Reasons Every Brand Needs a Journey Map

Read More
Thought Leadership

5 Reasons Why You Might be Stuck When Developing an Innovation Strategy

Read More
Thought Leadership

So You Want Bolder Innovation? Define the Types of Innovation First

Read More



Thought Leadership

Process Improvement is Not Enough To Significantly Change Innovation Results

Increasing the probability of success in innovation is a key challenge that even the most experienced market leaders face. The probability of success is an...
Read More
Innovation 101

Framing the Problem: The First Step in Successful Innovation

Read More
Thought Leadership

Front-End Innovation Should Emulate an Entrepreneur’s Journey

Read More
Innovation 101

5 Reasons Every Brand Needs a Journey Map

Read More