adidas: Quick Validation to Drive Certainty Behind an Adjacent Innovation
Adidas wanted to determine viability for the brand with a strategic partnership to launch in a sports drink category with innovative packaging solution
Innovative Business Model Leveraging New Technology
Chiquita was seeking innovation to help them move away from competing in a commodity market and Valen helped identify and develop a significant new business
Significant Growth through Innovation Platforms
Valen to reinvigorate growth for a mature $1B brand a new President had recently been assigned to lead
Niche Brand Next-Level Growth Strategy
A premium branded manufacture needed a growth strategy to move from niche market to a larger market but not lose its brand equity and core
Gold Eagle: Newly Acquired Brand Needed Positioning Strategy
Gold Eagle acquired 303, a niche innovative brand in automotive appearance, and needed a breakthrough proposition to compete in a saturated market
How to Understand What Consumers Really Think and Feel
Feminine care category uses new agile learning method with Valen’s Fusion Methodology
Product Repositioning and Design Strategy
Reposition an existing product to find a point of difference and optimize overall packaging and messaging design
Front-End Innovation Should Emulate an Entrepreneur’s Journey
Embrace an entrepreneur’s passion and inspiration to jumpstart your front-end innovation projects.
What is the Value of a Need State?
Imagine walking through an area filled with mountains and your goal is to try to find the highest mountain and climb to the top. As
Best Practices for Global Innovation Strategy
Conduce benchmarking to collect and share best practices in coordinating global innovation and recommended organizational changes to improve speed-to-market
Concept Development
We provide concept development best practices to deliver concept copy and visualizations as well as supporting agile market learning and concept testing.
What is Critical to Understand about Innovation Strategy Firms
The primary objectives of innovation strategy are to decide on how best to allocate resources and articulate an innovation roadmap. Innovation strategy typically defines the