Marketing & Branding

Marketing & Branding

Valen Group

Brand Strategy Consulting

Brand Strategy is the long-term plan to achieve a series of long-term visionary goals that ultimately result in the identification and preference of your brand by consumers.

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Strategically Rebranding to Scale

Strong, brand & design strategy aligns a product or service fulfilled by an organization that relates to human emotions through the conveyance of ideas, communications, and ideals. A brand strategy nurtures and evolves to align with the values & motivations of a unique and targeted audience.

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What is the Value of a Need State?

Imagine walking through an area filled with mountains and your goal is to try to find the highest mountain and climb to the top. As you might envision, it is difficult from the ground to see the highest mountain. You think you have the tallest one and you climb up it. Likely, you can see it’s tall enough but you wouldn’t know if it’s the tallest. Think about the tallest mountain as your biggest opportunity area of needs to solve for consumers.

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