Strong, brand & design strategy aligns a product or service fulfilled by an organization that relates to human emotions through the conveyance of ideas, communications, and ideals. A brand strategy nurtures and evolves to align with the values & motivations of a unique and targeted audience.
The Paleo Diet® Partners With Where Food Comes From to Manage the Official Paleo Diet® 3rd-Party Food Certification Program
New Paleo Food Certification Brings Clarity and Trust for Manufacturers, Retailers, and Consumers
Gold Eagle acquired 303, a niche innovative brand in automotive appearance, and needed a breakthrough proposition to compete in a saturated market
Imagine walking through an area filled with mountains and your goal is to try to find the highest mountain and climb to the top. As you might envision, it is difficult from the ground to see the highest mountain. You think you have the tallest one and you climb up it. Likely, you can see it’s tall enough but you wouldn’t know if it’s the tallest. Think about the tallest mountain as your biggest opportunity area of needs to solve for consumers.
Extending a brand requires thinking through a holistic growth strategy prior to beginning a growth program execution.