Five Reasons To Re-Evaluate Your Branding
Strategic branding is a key driver in any industry if you want to grow your business. It is the most important element in regard to
Marketing Strategy
When marketing results are murky or stagnant, Valen Group’s Marketing Strategy experts are brought on to help develop a clear, strategic path or marketing activities
Design Strategy
Design strategy is the bridge between strategy or positioning and design execution to evoke an emotional connection with a brand.
Brand Strategy
Brand Strategy is the long-term plan to achieve a series of long-term visionary goals that ultimately result in the identification and preference of your brand
Strategically Rebranding to Scale
Strong, brand & design strategy aligns a product or service fulfilled by an organization that relates to human emotions through the conveyance of ideas, communications,
The Paleo Diet® Partners With Where Food Comes From to Manage the Official Paleo Diet® 3rd-Party Food Certification Program
New Paleo Food Certification Brings Clarity and Trust for Manufacturers, Retailers, and Consumers
Gus Valen’s Agile Way
A perspective to apply Agile methodology in strategy, innovation, and market research
$1B Whitespace Opportunity Identified
Utilizing innovation and agile, market-learning approaches, Valen discovers whitespace with a transformational innovation opportunity.
Niche Brand Next-Level Growth Strategy
A premium branded manufacture needed a growth strategy to move from niche market to a larger market but not lose its brand equity and core
Gold Eagle: Newly Acquired Brand Needed Positioning Strategy
Gold Eagle acquired 303, a niche innovative brand in automotive appearance, and needed a breakthrough proposition to compete in a saturated market
Product Repositioning and Design Strategy
Reposition an existing product to find a point of difference and optimize overall packaging and messaging design
What is the Value of a Need State?
Imagine walking through an area filled with mountains and your goal is to try to find the highest mountain and climb to the top. As