Growth Strategy
Growth strategy is critical to help leaders define the choices in how to grow
Brand Strategy
Brand Strategy is the long-term plan to achieve a series of long-term visionary goals that ultimately result in the identification and preference of your brand
5 Reasons Every Brand Needs a Journey Map
A good journey map keeps the voice of the consumer alive for cross functional development teams and serves as a powerful alignment tool for focusing
Gus Valen’s Agile Way
A perspective to apply Agile methodology in strategy, innovation, and market research
How CPG Leaders Can Make Better Decisions
The truth is that too many smart consumer products leaders try to “tough-it-out,” thinking it is normal to make “hard” decisions. Most of the time
Grey Area Consumers: Are You Listening to the Right Consumers?
Have you ever been talking on your cell phone and realized after a few minutes (or more) that no one is on the other end
Don’t Simulate Good Decision-Making
Don’t risk making a decision in simulation mode where the results look good at first glance but the information presented is not sufficient to make
Understanding different cultures is critical to the development of Global Strategy
The Valen Group has consulted with major global 1000 innovation and brand focused companies and has significant global strategy consulting experience.
$1B Whitespace Opportunity Identified
Utilizing innovation and agile, market-learning approaches, Valen discovers whitespace with a transformational innovation opportunity.
Optimized Social Platform Business Model for Women’s Health
Utilizing Valen’s proprietary agile research method, Fusion MethodologyTM for agile product testing to solve an insight problem with a social media platform prototype that the
adidas: Quick Validation to Drive Certainty Behind an Adjacent Innovation
Adidas wanted to determine viability for the brand with a strategic partnership to launch in a sports drink category with innovative packaging solution
Innovative Business Model Leveraging New Technology
Chiquita was seeking innovation to help them move away from competing in a commodity market and Valen helped identify and develop a significant new business