Have you ever been talking on your cell phone and realized after a few minutes (or more) that no one is on the other end of the line? Well, if you have just invested money in research with consumers and you realize you have been talking to the wrong ones, it is very likely the same feeling.
The Valen Group has consulted with major global 1000 innovation and brand focused companies and has significant global strategy consulting experience.
Utilizing Valen’s proprietary agile research method, Fusion MethodologyTM for agile product testing to solve an insight problem with a social media platform prototype that the client team was previously unable to prove concept value
Adidas wanted to determine viability for the brand with a strategic partnership to launch in a sports drink category with innovative packaging solution
Chiquita was seeking innovation to help them move away from competing in a commodity market and Valen helped identify and develop a significant new business