Marketing & Brand Strategy
Marketing & Brand Strategy
Valen Group’s Marketing & Branding Practice leverages deep consumer insights to strategically position brands to scale by answering the questions you need to know before going to market.
Marketing & Brand Strategy are critical to successfully reach and attract new consumers while improving retention and loyalty with existing consumers.
What We Do
What We do
We provide our clients with the foundational building blocks necessary to establish a successful brand position to inform the Marketing Strategy.
At Valen Group, our marketing and brand strategy services encompass:
- Marketing Strategy: to help you strategically plan how you will promote and sell your product/service. We will guide you to define your target market, and identify your marketing mix, Defines the choices of the target market, customer segment and supporting activities
- Marketing Activation: Effective use of communication assets such as the brand, product, messaging, and visualization
- Brand Strategy: Conveys your future aspirational affinity and positioning of the brand
- Brand Equity Analysis: Uncovers consumers’ expressed perceptions of and experience with the brand through market research
- Design Strategy: Translates messaging and visualization to create a distinct mindspace and positioning consistent across all mediums of communication
How We Work
How We Work
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The Valen Group used an expansive approach to analyze and research our market. Their comprehensive findings helped us develop sales and marketing strategies across all of our product lines.
-Vice President, R.A. Jones & Company
Choose Valen
WHY VALEN?
OUR SERVICES
Marketing & Brand Strategy Services
Design Strategy
- Design Strategy Consulting
- Copy and Visualization Strategy & Tools
- Individual Design Target (IDT) Personas
