Traditional qualitative research methods only uncover surface insights. With Fusion, we spend two weeks iteratively collecting behavioral data and insights from research participants, issuing new tasks and creating probing questions as behavior is observed.
Only the most articulate, passionate targets are recruited. With Fusion, say goodbye to professional research participants. We conduct research with a group of 12 of of your ideal strategic customers. We screen and conduct individual interviews with a large pool of candidates and narrow to a small group of highly invested consumers.
Much faster than other depth-focused methods like ethnography studies. Because we provide insights throughout the 2-week process, we are able to synthesize tensions, unmet needs, dissatisfaction and opportunities while Fusion participants are completing tasks.
Sprint-based qualitative consumer engagement utilizing Fusion iterative methods & behavioral insight to identify:
Tensions
Unmet Needs
Critical Jobs-to-be-Done
On-site workshop to create a range of initial ideas and early prototypes with your team and Valen Group strategists and designers
Wellness Pet Food
Wellness identified a disruptive trend to their core product and used Fusion Sprints to explore the new category and create a differentiated product…
Steak-UMM
Steak-Umm, with a long history of dominating the frozen shaved beef category, used Fusion Sprints to create new product forms that appealed to their target customers.
Ethnography
Slow, Deep
Fusion
Fast, Deep
Fusion
Fast, Deep
Wellness Pet Food
Wellness identified a disruptive trend to their core product and used Fusion Sprints to explore the new category and create a differentiated product…
Steak-UMM
Steak-Umm, with a long history of dominating the frozen shaved beef category, used Fusion Sprints to create new product forms that appealed to their target customers.
The core of our Innovation process is our multi-mode consumer research product, the Fusion Sprint. We designed Fusion to solve tensions in:
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