Case Studies
Strategically Rebranding to Scale
Strong, brand & design strategy aligns a product or service fulfilled by an organization that relates to human emotions through the conveyance of ideas, communications, and ideals. A brand strategy nurtures and evolves to align with the values & motivations of a unique and targeted audience.
Red Robin Retail Food Brand Licensing Long-Term Strategic Program
Red Robin’s Brand Licensing program startup from restaurant offerings to retail store shelves by leveraging unique product positioning, Signature Seasoning, and Brand Equity
Rust-Oleum Brand Licensing Program Expansion
Reinvigorate a mature brand licensing program by extending equity from rust protection to surface protection
$1B Whitespace Opportunity Identified
Utilizing innovation and agile, market-learning approaches, Valen discovers whitespace with a transformational innovation opportunity.
Optimized Social Platform Business Model for Women’s Health
Utilizing Valen’s proprietary agile research method, Fusion MethodologyTM for agile product testing to solve an insight problem with a social media platform prototype that the client team was previously unable to prove concept value
adidas: Quick Validation to Drive Certainty Behind an Adjacent Innovation
Adidas wanted to determine viability for the brand with a strategic partnership to launch in a sports drink category with innovative packaging solution
Chiquita Brands: Innovative Business Model Leveraging New Technology
Chiquita was seeking innovation to help them move away from competing in a commodity market and Valen helped identify and develop a significant new business
Significant Growth through Innovation Platforms
Valen to reinvigorate growth for a mature $1B brand a new President had recently been assigned to lead
Niche Brand Next-Level Growth Strategy
A premium branded manufacture needed a growth strategy to move from niche market to a larger market but not lose its brand equity and core values
IHOP Breakfast Category Brand Licensing
Valen identifies an underdeveloped category for restaurant brand to expand market share
Strategically Rebranding to Scale
Strong, brand & design strategy aligns a product or service fulfilled by an organization that relates to human emotions through the conveyance of ideas, communications, and ideals. A brand strategy nurtures and evolves to align with the values & motivations of a unique and targeted audience.
Red Robin Retail Food Brand Licensing Long-Term Strategic Program
Red Robin’s Brand Licensing program startup from restaurant offerings to retail store shelves by leveraging unique product positioning, Signature Seasoning, and Brand Equity
Rust-Oleum Brand Licensing Program Expansion
Reinvigorate a mature brand licensing program by extending equity from rust protection to surface protection
$1B Whitespace Opportunity Identified
Utilizing innovation and agile, market-learning approaches, Valen discovers whitespace with a transformational innovation opportunity.
Optimized Social Platform Business Model for Women’s Health
Utilizing Valen’s proprietary agile research method, Fusion MethodologyTM for agile product testing to solve an insight problem with a social media platform prototype that the client team was previously unable to prove concept value
adidas: Quick Validation to Drive Certainty Behind an Adjacent Innovation
Adidas wanted to determine viability for the brand with a strategic partnership to launch in a sports drink category with innovative packaging solution
Chiquita Brands: Innovative Business Model Leveraging New Technology
Chiquita was seeking innovation to help them move away from competing in a commodity market and Valen helped identify and develop a significant new business
Significant Growth through Innovation Platforms
Valen to reinvigorate growth for a mature $1B brand a new President had recently been assigned to lead
Niche Brand Next-Level Growth Strategy
A premium branded manufacture needed a growth strategy to move from niche market to a larger market but not lose its brand equity and core values
IHOP Breakfast Category Brand Licensing
Valen identifies an underdeveloped category for restaurant brand to expand market share