KNOWLEDGE

Case Studies

Accelerate Your Business Growth with Proven Strategic Insights

Filter By Tag

Case Study

Strategically Rebranding to Scale

Strong, brand & design strategy aligns a product or service fulfilled by an organization that relates to human emotions through

Case Study

Red Robin Retail Food Brand Licensing Long-Term Strategic Program

Red Robin’s Brand Licensing program startup from restaurant offerings to retail store shelves by leveraging unique product positioning, Signature Seasoning,

Case Study

Rust-Oleum Brand Licensing Program Expansion

Reinvigorate a mature brand licensing program by extending equity from rust protection to surface protection

Case Study

$1B Whitespace Opportunity Identified

Utilizing innovation and agile, market-learning approaches, Valen discovers whitespace with a transformational innovation opportunity.

Case Study

Optimized Social Platform Business Model for Women’s Health

Utilizing Valen’s proprietary agile research method, Fusion MethodologyTM for agile product testing to solve an insight problem with a social

Case Study

adidas: Quick Validation to Drive Certainty Behind an Adjacent Innovation

Adidas wanted to determine viability for the brand with a strategic partnership to launch in a sports drink category with

Case Study

Chiquita Brands: Innovative Business Model Leveraging New Technology

Chiquita was seeking innovation to help them move away from competing in a commodity market and Valen helped identify and

Case Study

Significant Growth through Innovation Platforms

Valen to reinvigorate growth for a mature $1B brand a new President had recently been assigned to lead

Case Study

Niche Brand Next-Level Growth Strategy

A premium branded manufacture needed a growth strategy to move from niche market to a larger market but not lose

Case Study

IHOP Breakfast Category Brand Licensing

Valen identifies an underdeveloped category for restaurant brand to expand market share

Case Study

Gold Eagle: Newly Acquired Brand Needed Positioning Strategy

Gold Eagle acquired 303, a niche innovative brand in automotive appearance, and needed a breakthrough proposition to compete in a

Case Study

How to Understand What Consumers Really Think and Feel

Feminine care category uses new agile learning method with Valen’s Fusion Methodology

Case Study

Product Repositioning and Design Strategy

Reposition an existing product to find a point of difference and optimize overall packaging and messaging design

Case Study

Strategic Viability of Sustainable Packaging Solution

Valen helps assess a green packaging market opportunity

Case Study

Best Practices for Global Innovation Strategy

Conduce benchmarking to collect and share best practices in coordinating global innovation and recommended organizational changes to improve speed-to-market

Case Study

Biltmore Estate Hospitality Products Brand Licensing Program

Valen leverages Biltmore's heritage and equity of gracious hospitality to launch a long-term food brand licensing program