Fusion Methodology™
Fusion Methodology™ is an engaging approach to qualitative research with the benefits of agile learning utilizing sprints.
Qualitative Research
We are strategists with significant experience in interpreting consumer behavior into actionable strategic insight to help you connect better with your target consumers and customers.
Custom Quantitative Research
We help craft and execute custom, quantitative research studies to better understand customers & their relationships with their brands, new products & services, and other
Journey Mapping
Journey Mapping is a qualitative technique used for mapping consumer insights across the “moments of truth” consumer touchpoints. Awareness, Store Shelf/Purchase Decision, Product Usage Experience,
5 Reasons Every Brand Needs a Journey Map
A good journey map keeps the voice of the consumer alive for cross functional development teams and serves as a powerful alignment tool for focusing
Gus Valen’s Agile Way
A perspective to apply Agile methodology in strategy, innovation, and market research
How CPG Leaders Can Make Better Decisions
The truth is that too many smart consumer products leaders try to “tough-it-out,” thinking it is normal to make “hard” decisions. Most of the time
$1B Whitespace Opportunity Identified
Utilizing innovation and agile, market-learning approaches, Valen discovers whitespace with a transformational innovation opportunity.
Optimized Social Platform Business Model for Women’s Health
Utilizing Valen’s proprietary agile research method, Fusion MethodologyTM for agile product testing to solve an insight problem with a social media platform prototype that the
adidas: Quick Validation to Drive Certainty Behind an Adjacent Innovation
Adidas wanted to determine viability for the brand with a strategic partnership to launch in a sports drink category with innovative packaging solution
Niche Brand Next-Level Growth Strategy
A premium branded manufacture needed a growth strategy to move from niche market to a larger market but not lose its brand equity and core
Gold Eagle: Newly Acquired Brand Needed Positioning Strategy
Gold Eagle acquired 303, a niche innovative brand in automotive appearance, and needed a breakthrough proposition to compete in a saturated market