Insight & Analysis

Insight & Analysis

What is the Value of a Need State?

Imagine walking through an area filled with mountains and your goal is to try to find the highest mountain and climb to the top. As you might envision, it is difficult from the ground to see the highest mountain. You think you have the tallest one and you climb up it. Likely, you can see it’s tall enough but you wouldn’t know if it’s the tallest. Think about the tallest mountain as your biggest opportunity area of needs to solve for consumers.

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Fusion Methodology™

Fusion MethodologyTM is a unique sprint-based agile learning method that provides meaningful observations with consumers to improve depth of insight, decision-making, and speed-to-market. It utilizes a mix of qualitative research methods but can be designed to include quantitative validation and other methods based upon project needs.

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