Qualitative Research
We are strategists with significant experience in interpreting consumer behavior into actionable strategic insight to help you connect better with your target consumers and customers.
We are strategists with significant experience in interpreting consumer behavior into actionable strategic insight to help you connect better with your target consumers and customers.
We help craft and execute custom, quantitative research studies to better understand customers & their relationships with their brands, new products & services, and other
Journey Mapping is a qualitative technique used for mapping consumer insights across the “moments of truth” consumer touchpoints. Awareness, Store Shelf/Purchase Decision, Product Usage Experience,
A good journey map keeps the voice of the consumer alive for cross functional development teams and serves as a powerful alignment tool for focusing
A perspective to apply Agile methodology in strategy, innovation, and market research
The truth is that too many smart consumer products leaders try to “tough-it-out,” thinking it is normal to make “hard” decisions. Most of the time
Have you ever been talking on your cell phone and realized after a few minutes (or more) that no one is on the other end
Don’t risk making a decision in simulation mode where the results look good at first glance but the information presented is not sufficient to make
Utilizing innovation and agile, market-learning approaches, Valen discovers whitespace with a transformational innovation opportunity.
Utilizing Valen’s proprietary agile research method, Fusion MethodologyTM for agile product testing to solve an insight problem with a social media platform prototype that the
Adidas wanted to determine viability for the brand with a strategic partnership to launch in a sports drink category with innovative packaging solution
A premium branded manufacture needed a growth strategy to move from niche market to a larger market but not lose its brand equity and core