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5 Ways to Strengthen Your Strategic Planning This Year

Strategic planning is more than just a day out of the office to decide priorities. It’s an opportunity to align

Thought Leadership

Xerox Macbook… it almost happened

In today's competitive business landscape, your brand is more than just a logo and a tagline; it's the soul of

Thought Leadership

Trending Innovation Methods for Consumer Brand Organizations

The Valen Group conducted an analysis of Innovation strategy projects sponsored at the executive level from our firm and related

Thought Leadership

Why Your Company Needs Strategic Planning

A follow up to Valen’s Agile Way

Thought Leadership

Product Development: Reconciling a Linear Process with Iteration in Innovation

A follow up to Valen’s Agile Way

Thought Leadership

Unlocking Business Growth: When to Partner with a Brand Strategy Consultant

In today's competitive business landscape, your brand is more than just a logo and a tagline; it's the soul of

Thought Leadership

Five Reasons To Re-Evaluate Your Branding

Strategic branding is a key driver in any industry if you want to grow your business. It is the most

Thought Leadership

Understanding different cultures is critical to the development of Global Strategy

Imagine walking but all you can do is look at your toes – it’s only a matter of time until

Thought Leadership

5 Reasons Every Brand Needs a Journey Map

A good journey map keeps the voice of the consumer alive for cross functional development teams and serves as a

Thought Leadership

Strategic Brand Licensing for the CEO

Read our Letter to the CEO to understand how we think about how we assess Strategic Brand Licensing for your

Thought Leadership

End Gaming The Future of Food & Beverage – Channel Blur

There is one thing in common with this market disruption – Channel Blur. Channel Blurring is here now and will

Thought Leadership

5 Reasons Why You Might be Stuck When Developing an Innovation Strategy

We identified 5 reasons why leaders and their teams get stuck when developing an innovation strategy; and these issues can

Thought Leadership

So You Want Bolder Innovation? Define the Types of Innovation First

Determining the portfolio of innovation projects is part of innovation strategy. The prerequisite to responsibly developing organizational or departmental innovation

Thought Leadership

Gus Valen’s Agile Way

A perspective to apply Agile methodology in strategy, innovation, and market research

Thought Leadership

Process Improvement is Not Enough To Significantly Change Innovation Results

Increasing the probability of success in innovation is a key challenge that even the most experienced market leaders face. The

Thought Leadership

How CPG Leaders Can Make Better Decisions

The truth is that too many smart consumer products leaders try to “tough-it-out,” thinking it is normal to make “hard”

Thought Leadership

Grey Area Consumers: Are You Listening to the Right Consumers?

Have you ever been talking on your cell phone and realized after a few minutes (or more) that no one

Thought Leadership

Don’t Simulate Good Decision-Making

Don’t risk making a decision in simulation mode where the results look good at first glance but the information presented

Thought Leadership

Future of the Restaurant: A Memo to the Restaurant CEO

Imagine walking but all you can do is look at your toes – it’s only a matter of time until

Thought Leadership

Framing the Problem: The First Step in Successful Innovation

The way to solve a complex problem is to break it down into smaller problems that are much more easily

Thought Leadership

Front-End Innovation Should Emulate an Entrepreneur’s Journey

Embrace an entrepreneur’s passion and inspiration to jumpstart your front-end innovation projects.

Thought Leadership

What is the Value of a Need State?

Imagine walking through an area filled with mountains and your goal is to try to find the highest mountain and

Thought Leadership

What is Critical to Understand about Innovation Strategy Firms

The primary objectives of innovation strategy are to decide on how best to allocate resources and articulate an innovation roadmap.

Thought Leadership

Product Innovation is Not Only about the Process

Many companies have decent product development processes and yet fall short of generating breakthrough product innovation that is meaningful to