Knowledge

Five Reasons To Re-Evaluate Your Branding

September 8, 2022

Strategic branding is a key driver in any industry if you want to grow your business. It is the most important element in regard to positioning your brand to your strategic target. Like people, brands age and evolve over time. In order for a brand to stay relevant, it too needs to evolve with its consumer. Thoughtful brand strategy should always take into consideration foundational brand building blocks such as an equity pyramid including the brand character, the brand promise or brand essence, and the strategic target. These foundational building blocks give your brand focus that inspires the visual identity system.

Strategically Rebranding to Scale

April 20, 2022

Strong, brand & design strategy aligns a product or service fulfilled by an organization that relates to human emotions through the conveyance of ideas, communications, and ideals. A brand strategy nurtures and evolves to align with the values & motivations of a unique and targeted audience.

5 Reasons Every Brand Needs a Journey Map

March 31, 2022

A good journey map keeps the voice of the consumer alive for cross functional development teams and serves as a powerful alignment tool for focusing innovation efforts.

Red Robin Retail Food Brand Licensing Long-Term Strategic Program

March 15, 2022

Red Robin’s Brand Licensing program startup from restaurant offerings to retail store shelves by leveraging unique product positioning, Signature Seasoning, and Brand Equity

Strategic Brand Licensing for the CEO

March 12, 2022

Read our Letter to the CEO to understand how we think about how we assess Strategic Brand Licensing for your brand portfolio.

Rust-Oleum Brand Licensing Program Expansion

March 10, 2022

Reinvigorate a mature brand licensing program by extending equity from rust protection to surface protection

End Gaming The Future of Food & Beverage – Channel Blur

March 1, 2022

There is one thing in common with this market disruption – Channel Blur. Channel Blurring is here now and will shake out winners and losers across food & beverage channels including grocery chains, manufacturers, emerging food delivery companies, internet retailers and restaurant chains. While the significance of these changes being defined as truly “disruption” is uncertain, it is certain that the market will reward those who have evolved their business model.

5 Reasons Why You Might be Stuck When Developing an Innovation Strategy

February 14, 2022

We identified 5 reasons why leaders and their teams get stuck when developing an innovation strategy; and these issues can further hinder each and every innovation team project, if not addressed.

So You Want Bolder Innovation? Define the Types of Innovation First

February 14, 2022

Determining the portfolio of innovation projects is part of innovation strategy. The prerequisite to responsibly developing organizational or departmental innovation is the understanding what kinds of innovation you want teams to develop. Otherwise, you are personally holding portfolio management yourself as the leader and every decision will have to cross your desk limiting agility and value.

Gus Valen’s Agile Way

February 14, 2022

A perspective to apply Agile methodology in strategy, innovation, and market research

Process Improvement is Not Enough To Significantly Change Innovation Results

February 14, 2022

Increasing the probability of success in innovation is a key challenge that even the most experienced market leaders face. The probability of success is an even bigger challenge when it involves doing new things to expand

How CPG Leaders Can Make Better Decisions

February 10, 2022

The truth is that too many smart consumer products leaders try to “tough-it-out,” thinking it is normal to make “hard” decisions. Most of the time the tough decision is only tough because those tasked with collecting or presenting the facts haven’t gathered or presented the right information.

Knowledge

Five Reasons To Re-Evaluate Your Branding

Strategically Rebranding to Scale

5 Reasons Every Brand Needs a Journey Map

Red Robin Retail Food Brand Licensing Long-Term Strategic Program

Strategic Brand Licensing for the CEO

Rust-Oleum Brand Licensing Program Expansion

End Gaming The Future of Food & Beverage – Channel Blur

5 Reasons Why You Might be Stuck When Developing an Innovation Strategy

So You Want Bolder Innovation? Define the Types of Innovation First

Gus Valen’s Agile Way

Process Improvement is Not Enough To Significantly Change Innovation Results

How CPG Leaders Can Make Better Decisions

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