Case Studies
Gold Eagle: Newly Acquired Brand Needed Positioning Strategy
Gold Eagle acquired 303, a niche innovative brand in automotive appearance, and needed a breakthrough proposition to compete in a saturated market
How to Understand What Consumers Really Think and Feel
Feminine care category uses new agile learning method with Valen’s Fusion Methodology
Product Repositioning and Design Strategy
Reposition an existing product to find a point of difference and optimize overall packaging and messaging design
Strategic Viability of Sustainable Packaging Solution
Valen helps assess a green packaging market opportunity
Best Practices for Global Innovation Strategy
Conduce benchmarking to collect and share best practices in coordinating global innovation and recommended organizational changes to improve speed-to-market
Biltmore Estate Hospitality Products Brand Licensing Program
Valen leverages Biltmore’s heritage and equity of gracious hospitality to launch a long-term food brand licensing program
Gold Eagle: Newly Acquired Brand Needed Positioning Strategy
Gold Eagle acquired 303, a niche innovative brand in automotive appearance, and needed a breakthrough proposition to compete in a saturated market
How to Understand What Consumers Really Think and Feel
Feminine care category uses new agile learning method with Valen’s Fusion Methodology
Product Repositioning and Design Strategy
Reposition an existing product to find a point of difference and optimize overall packaging and messaging design
Strategic Viability of Sustainable Packaging Solution
Valen helps assess a green packaging market opportunity
Best Practices for Global Innovation Strategy
Conduce benchmarking to collect and share best practices in coordinating global innovation and recommended organizational changes to improve speed-to-market
Biltmore Estate Hospitality Products Brand Licensing Program
Valen leverages Biltmore’s heritage and equity of gracious hospitality to launch a long-term food brand licensing program