Licensing Representation for Brand & IP Owners (Licensors)
Brand licensing is a brand owner (licensor) providing a partner organization (licensee) the right to use a trademark in defined categories and territories.
Growth Strategy
Growth strategy is critical to help leaders define the choices in how to grow
Agile Innovation
Agile Innovation is a proven sprint-based approach that provides iterative learning to improve depth of insight, decision-making and speed-to-market.
Fusion Methodology™
Fusion Methodology™ is an engaging approach to qualitative research with the benefits of agile learning utilizing sprints.
Qualitative Research
We are strategists with significant experience in interpreting consumer behavior into actionable strategic insight to help you connect better with your target consumers and customers.
Innovation Strategy Assessment
Valen Group’s Innovation Strategy Assessment focuses on the innovation direction and communication. We assess the understanding, clarity and linkage to growth strategy, how innovation
Custom Quantitative Research
We help craft and execute custom, quantitative research studies to better understand customers & their relationships with their brands, new products & services, and other
Marketing Strategy
When marketing results are murky or stagnant, Valen Group’s Marketing Strategy experts are brought on to help develop a clear, strategic path or marketing activities
Design Strategy
Design strategy is the bridge between strategy or positioning and design execution to evoke an emotional connection with a brand.
Journey Mapping
Journey Mapping is a qualitative technique used for mapping consumer insights across the “moments of truth” consumer touchpoints. Awareness, Store Shelf/Purchase Decision, Product Usage Experience,
Brand Strategy
Brand Strategy is the long-term plan to achieve a series of long-term visionary goals that ultimately result in the identification and preference of your brand
Brand Licensing Consulting
The Valen Group can help consult on all aspects of your brand licensing program including opportunities to grow and best practices to optimize your program