Services

Brand Strategy Consulting

Brand Strategy is the long-term plan to achieve a series of long-term visionary goals that ultimately result in the identification and preference of your brand by consumers.

Brand Licensing Consulting

The Valen Group can help consult on all aspects of your brand licensing program including opportunities to grow and best practices to optimize your program processes and tools.

Bringing Companies Together
Since 2000, we engineered partnerships utilizing a lean startup approach. The new business models were very effective in molding strategy to the available market opportunities to drive results.

Fusion Methodology™

Fusion MethodologyTM is a unique sprint-based agile learning method that provides meaningful observations with consumers to improve depth of insight, decision-making, and speed-to-market. It utilizes a mix of qualitative research methods but can be designed to include quantitative validation and other methods based upon project needs.

Strategic Planning

STRATEGIC PLANNING IS A CRITICAL PROCESS TO DEFINE THE FUTURE OF YOUR ORGANIZATION THAT ALIGNS STAKEHOLDERS AND THE RESOURCES TO SEE OUT THAT VISION.

Custom Quantitative Research

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Concept Development

We provide concept development best practices to deliver concept copy and visualizations as well as supporting agile market learning and concept testing.

Brand Strategy

Brand Strategy Consulting

Licensing Representation for Brand & IP Owners (Licensors)

Brand licensing is a brand owner (licensor) providing a partner organization (licensee) the right to use a trademark in defined categories and territories.