Fusion Methodology
Fusion Methodology™
Don’t settle! uncover the critical insight that fuels better innovation and marketing. If your insight to drive innovation is shallow, talk to us. Fusion is a qualitative method that redefines the consumer from a transactional source of information to a trusted contributor.
Vested Interest
upfront, intensive screening delivers seamless series of deep relationship-level interactions between your stakeholders and your project team
Fast + Actionable
rich, trusted engagement to gather timely intel with the ability to evolve and iterate at each stage of development
Agility + Depth
agility in your approach while providing you with an environment for rich, trusted engagement to gather insight
Video Insight Deliverables
We mix observation, interaction and self-reporting to provide deep contextual insight. Our video platform provides tools for collaborative live viewing, text/video analysis, instant video clip sharing and timely agile report-outs.
Why Fusion?
Why Fusion Methodology™?
Fusion Methodology™ is a qualitative research service designed to bridge the gaps inherently associated with the broadly used traditional qualitative research. This is because traditional qualitative approach is stuck in an old “event” (single hour+ interview) based model which provides little context and depth and falls short of supporting agile, entrepreneurial methods.
Our FRUSTRATIONS with Consumer Interaction
- Authentic participant discussion were difficult due to 1-2 hour limits
- Single interactions worked for single quest/answer but not depth we needed
- Participants have difficulty clearly articulating problems in a short period of time
- We wished we had more time and flexibility to talk to participants
- We did not want to try to anticipate every question but rather iterate over time with participants
- We were willing to give up talking to large numbers of consumers in qualitative for improving quality, depth and agility of interactions
Consult with Us
Talk to a Strategist
5 Reasons Every Brand Needs a Journey Map
A good journey map keeps the voice of the consumer alive for cross functional development teams and serves as a powerful alignment tool for focusing innovation efforts.
$1B Whitespace Opportunity Identified
Utilizing innovation and agile, market-learning approaches, Valen discovers whitespace with a transformational innovation opportunity.
Optimized Social Platform Business Model for Women’s Health
Utilizing Valen’s proprietary agile research method, Fusion MethodologyTM for agile product testing to solve an insight problem with a social media platform prototype that the client team was previously unable to prove concept value