Fusion InnovationTM is a sprint-based approach that delivers winning innovation. watch to learn how we get four types of insight to inform your Product Development and Innovation work. kill me too innovation and stop getting the same answers from consumers. it's time to rethink your innovation approach.
It’s time to rethink your innovation approach.
We understand the challenges of Product Development with tired methods that seem to miss the results you need. That’s why we’ve developed Fusion Innovation – the key to successful and agile Innovation.
Our methodology is designed to provide you with in-depth exploration of market data and insights to create highly differentiated innovation. Fill out the form with your innovation challenge or question to explore how Fusion can transform your approach.
A Fusion Sprint is Valen’s sprint-based qualitative research process that helps your team move from ambiguity to action with behavioral-based consumer insight. Traditional focus groups and individual interviews fall short—they’re too shallow, and too rigid to lead to differentiated products.
That’s why we built Fusion: a two-week immersive process that blends design thinking, behavioral observation, and iterative consumer engagement to unlock the emotional drivers, tensions, and unmet needs that lead to breakthrough products and ideas.
Instead of one-off interviews, Fusion creates an ongoing study with hand-picked, highly articulate consumers—those most emotionally invested in the challenge you’re solving. Through repeated, guided interactions, we uncover the real barriers to adoption, the unspoken frustrations, and the jobs-to-be-done that your category is failing to deliver on.
Everything is captured through our Curator Video platform, delivering highlights and behavioral proof points that make insight impossible to ignore—and easy to sell internally.
Our Fusion Sprints can be used at various points in the innovation cycle. Whether exploring white spaces, attempting to unlock tensions and unmet needs in current offerings or of concepts, rapid prototype testing, or validating concepts, Fusion will go deeper.
Fusion isn’t just about understanding your customer better — it’s about helping you build what they’ll buy, with more confidence than ever before.
What is your business objective?
Start an initial discussion to ask questions and understand the situation to frame the problem
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Schedule a free consultation with our team and let’s make things happen!
