5 Agile Methods for Better Qual

Market research and market analysis practices must turn data into insight that informs strategic decisions. Combining these practices with agility is how to compete and win and get a seat at the executive decision-making table. 

In this exclusive Valen Group webinar, we highlight 5 Agile Research Methods that will enable Better Qualitative Insights and Learning to help solve your Biggest Business Challenges. Join Gus Valen, Founding Partner and CEO of the Valen Group, for a deep dive into leveraging better insights that lead to Innovative Business Building.

Our proven methods have successfully grown companies such as P&G, Coca-Cola, DuckDuckGo, The Paleo Diet, & Wellness Pet Company, to name a few.

1.  Intro to Valen Group

2.  Agile Methods

3.  Case Study

4.  Clients + Testimonials

5.  Q + A

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Gus's Agile Way

Gus Valen has been leading teams in the utilization of Agile Methodologies since 1999.  Back when the ecommerce workflow was centered around a results-driven, “Waterfall” management style that required a project manager to follow the plan. 

Innovation is defined as doing new things that add value. Doing new things is often uncertain and Agile provides an ideal framework to learn in a highly uncertain environment. This simplification of focus provides faster results, not to be confused with the outcome of Agile, which is speed. 

We don’t work faster to be agile; our agility allows us to work faster, make decisions quicker, and with more certainty.

Agile forces teams to create short timeframes and focus on the priority outcome or answer.