Increasing the probability of
success in innovation is a key challenge that even market leaders face all the
time. This challenge is even bigger when it involves doing new things to expand
business boundaries. While identifying a critical insight or finding a great
idea is not a given, it is not necessarily the only key barrier to innovation.
Other critical factors may include a complex mix of cultural boundaries,
decision biases, and risk taking to learn quickly from success and failure. This
is particularly true for organizations who do not have a good pedigree for
doing new things because driving such a transformation is not likely to happen
To address these critical
factors we go beyond improving the process by focusing on the People, the
Process and the Environment to help organizations drive a more efficient
innovation outcome and improved results. Our Collaborative Innovation iterative approach provides a
framework through which we work with innovation teams to deliver bolder
innovation faster, leveraging five enabling elements. One of these elements
utilizes our network of seasoned entrepreneurs to challenge internal
assumptions and stimulate new ways of thinking.
Valen Group is a trusted outside strategic advisor to help companies deliver
innovation to better compete and grow in the domestic and global marketplace.
As an Innovation Strategy Consulting firm we have provided fact-based recommendations for
over 18 years to top global company executives.
The Valen Group is a trusted outside strategic advisor to help companies
deliver innovation to better compete and grow in the domestic and global
marketplace. As an Innovation Strategy Consulting firm we have provided fact-based recommendations for
over 18 years to top global company executives. Our Innovation Consulting
Collaborative Innovation » Companies need to work on new things to grow, and doing new things
requires partnerships. Our Collaborative Innovation provides a much superior outcome to trying to do it all
yourself. We drive value in Innovation Consulting through collaboration and
partnership that create synergy and help manage uncertainty. We work together
with clients by infusing outside resources and expertise to drive bolder
innovation while compressing time to substantially reduce the development cycle.
Our broad experience across industries allows us to drive innovation by
analogy, i.e. create value through the reapplication of solutions and business
models in seemingly unrelated businesses or industries. Valen’s Collaborative Innovation is appropriate for the following
types of engagements:
Concept optimization to
communicate benefits that resonate best with target consumers
- Brand extensions which stretch brand equity into new space
- Innovation platforms to populate a 3-5 year initiative roadmap
- New business models to expand business boundaries
Collaborative Innovation builds on five key components which work in sync within a coherent package:
- Stakeholder Engagement. An iterative approach to
solution creation which leverages the right mix of people working in an
environment that promotes learning and risk taking.
- Technology and Tools. These are working and
communication tools to increase team efficiencies. They include state of the
art video streaming technology to capture and leverage consumer insights in
collaboration with project teams.
- Entrepreneur Council. Access to a global network
of seasoned, successful and well established entrepreneurs to collaborate and
infuse entrepreneurial thinking that removes creativity barriers, stimulate new
ways of thinking, and challenge internal assumptions.
- Collaborative Workshop. A workshop environment
which is liberating for creating new ideas, solutions, processes and business
models. It combines the right people and process to take initial insights and
build upon them to identify better solutions.
- Strategic Partnerships. Access to know-how,
technology, assets or other IP to create valuable new solutions through
Innovation Strategy » We provide services to define innovation strategy that links to the
business strategy. We explore all major aspects relating to innovation
activities and results. The primary objectives of innovation strategy are to
decide on how to best allocate resources and articulate an innovation roadmap.
Innovation strategy typically defines: type and scope of innovation activities,
innovation portfolio make-up, and how teams plan and execute innovation.
Additional implications in determining the best approach may include how to
organize or manage innovation as well as corporate- and business-unit or
team-based innovation strategy development. In cases where there are existing
plans, we will also assess and refine existing plans to maximize the impact of
innovation efforts on the business and may implement best practice tools and
Innovation Management » We realize that building organizational capabilities that deliver
breakthrough innovation is a top challenge facing executives. Communicating the
business vision is different from executing against it, especially when the
organization is not taking the time to step back and dissociate themselves from
day to day activities to think long-term.
We have a comprehensive view
in what organizational factors are important to innovation. We begin with an
assessment of the organization, innovation process, and innovation environment.
We utilize some of the best creativity and problem solving applied theory to
explore not just individual abilities, but also elements of the company
culture, decision making methods, tools and processes to identify ways to
improve the innovation outcomes. Services include:
- Managing Innovation & Environment
- Organizing for Global Innovation
- Benchmarking & Innovation Metrics
Case Studies & Experience
Contact us to review prior client studies that showcase our expertise in innovation.
NEW BUSINESS MODEL
to Go: Innovative New
Business Model Behind New
NEW INNOVATION PLATFORM
adidas: Increasing Certainty Behind New Growth
NEW BRAND EXTENSION
Eagle: Breakthrough Proposition to Compete in a Cluttered Space.
SUSTAINABLE INNOVATION PLATFORMS TO REIGNITE GROWTH
BEST PRACTICES FOR GLOBAL
COORDINATION, STRATEGY AND INNOVATION MANAGEMENT
CONCEPT REPOSITIONING AND OPTIMIZATION
Thought Leadership »
Read more about the Valen Group’s point of view
regarding common issues related to Strategy.
more about our Innovation Consulting. Talk with us about our services and how
we can help you drive innovation that delivers your business goals.