Services
Licensing Representation for Brand & IP Owners (Licensors)
Brand licensing is a brand owner (licensor) providing a partner organization (licensee) the right to use a trademark in defined categories and territories.
Growth Strategy
Growth strategy is critical to help leaders define the choices in how to grow
Agile Innovation
Agile Innovation is a proven sprint-based approach that provides iterative learning to improve depth of insight, decision-making and speed-to-market.
Fusion Methodology™
Fusion MethodologyTM is a unique sprint-based agile learning method that provides meaningful observations with consumers to improve depth of insight, decision-making, and speed-to-market. It utilizes a mix of qualitative research methods but can be designed to include quantitative validation and other methods based upon project needs.
Qualitative Research
We are strategists with significant experience in interpreting consumer behavior into actionable strategic insight to help you connect better with your target consumers and customers.
Innovation Strategy Assessment
Valen Group’s Innovation Strategy Assessment focuses on the innovation direction and communication. We assess the understanding, clarity and linkage to growth strategy, how innovation strategy fits within growth strategy, and where growth is coming from. It leverages growth and financial results due to innovation and historical projects across the corporation, division, or target group.
Custom Quantitative Research
We help craft and execute custom, quantitative research studies to better understand customers & their relationships with their brands, new products & services, and other strategic insight to make better decisions.
Marketing Strategy
When marketing results are murky or stagnant, Valen Group’s Marketing Strategy experts are brought on to help develop a clear, strategic path or marketing activities geared to meet your revenue goals. Many times, the challenge is the lack of resonation of a brand to its consumer or a lack of understanding surrounding the consumer need making programs difficult to execute to the intended result. We work with your team and leadership to define or affirm a fresh marketing strategy that delivers clarity of objective and measurable results.
Design Strategy
Design strategy is the bridge between strategy or positioning and design execution to evoke an emotional connection with a brand.
Journey Mapping
Journey Mapping is a qualitative technique used for mapping consumer insights across the “moments of truth” consumer touchpoints. Awareness, Store Shelf/Purchase Decision, Product Usage Experience, Memory & Repurchase Drivers. Journey Mapping is a great tool for understanding the current brand/product experience, competitive product experiences, and identifying the desired Consumer Experience. Journey Mapping helps to pinpoint growth opportunity areas across the consumer touchpoints.
Licensing Representation for Brand & IP Owners (Licensors)
Brand licensing is a brand owner (licensor) providing a partner organization (licensee) the right to use a trademark in defined categories and territories.
Growth Strategy
Growth strategy is critical to help leaders define the choices in how to grow
Agile Innovation
Agile Innovation is a proven sprint-based approach that provides iterative learning to improve depth of insight, decision-making and speed-to-market.
Fusion Methodology™
Fusion MethodologyTM is a unique sprint-based agile learning method that provides meaningful observations with consumers to improve depth of insight, decision-making, and speed-to-market. It utilizes a mix of qualitative research methods but can be designed to include quantitative validation and other methods based upon project needs.
Qualitative Research
We are strategists with significant experience in interpreting consumer behavior into actionable strategic insight to help you connect better with your target consumers and customers.
Innovation Strategy Assessment
Valen Group’s Innovation Strategy Assessment focuses on the innovation direction and communication. We assess the understanding, clarity and linkage to growth strategy, how innovation strategy fits within growth strategy, and where growth is coming from. It leverages growth and financial results due to innovation and historical projects across the corporation, division, or target group.
Custom Quantitative Research
We help craft and execute custom, quantitative research studies to better understand customers & their relationships with their brands, new products & services, and other strategic insight to make better decisions.
Marketing Strategy
When marketing results are murky or stagnant, Valen Group’s Marketing Strategy experts are brought on to help develop a clear, strategic path or marketing activities geared to meet your revenue goals. Many times, the challenge is the lack of resonation of a brand to its consumer or a lack of understanding surrounding the consumer need making programs difficult to execute to the intended result. We work with your team and leadership to define or affirm a fresh marketing strategy that delivers clarity of objective and measurable results.
Design Strategy
Design strategy is the bridge between strategy or positioning and design execution to evoke an emotional connection with a brand.
Journey Mapping
Journey Mapping is a qualitative technique used for mapping consumer insights across the “moments of truth” consumer touchpoints. Awareness, Store Shelf/Purchase Decision, Product Usage Experience, Memory & Repurchase Drivers. Journey Mapping is a great tool for understanding the current brand/product experience, competitive product experiences, and identifying the desired Consumer Experience. Journey Mapping helps to pinpoint growth opportunity areas across the consumer touchpoints.
