Services
Licensing Representation for Brand & IP Owners (Licensors)
Brand licensing is a brand owner (licensor) providing a partner organization (licensee) the right to use a trademark in defined categories and territories.
Growth Strategy
Growth strategy is critical to help leaders define the choices in how to grow
Agile Innovation
Agile Innovation is a proven sprint-based approach that provides iterative learning to improve depth of insight, decision-making and speed-to-market.
Fusion Methodology™
Fusion Methodology™ is an engaging approach to qualitative research with the benefits of agile learning utilizing sprints.
Qualitative Research
We are strategists with significant experience in interpreting consumer behavior into actionable strategic insight to help you connect better with your target consumers and customers.
Innovation Strategy Assessment
Valen Group’s Innovation Strategy Assessment focuses on the innovation direction and communication. We assess the understanding, clarity and linkage to growth strategy, how innovation strategy fits within growth strategy, and where growth is coming from. It leverages growth and financial results due to innovation and historical projects across the corporation, division, or target group.
Custom Quantitative Research
We help craft and execute custom, quantitative research studies to better understand customers & their relationships with their brands, new products & services, and other strategic insight to make better decisions.
Marketing Strategy
Develop a clear, strategic marketing activities geared to meet your revenue goals. We work with your team and leadership to deliver a fresh marketing strategy with clarity of objectives and measurable results.
Design Strategy
Design strategy is the bridge between strategy or positioning and design execution to evoke an emotional connection with a brand.
Journey Mapping
Journey Mapping is a qualitative technique used for mapping consumer insights across the “moments of truth” consumer touchpoints. Awareness, Store Shelf/Purchase Decision, Product Usage Experience, Memory & Repurchase Drivers. Journey Mapping is a great tool for understanding the current brand/product experience, competitive product experiences, and identifying the desired Consumer Experience. Journey Mapping helps to pinpoint growth opportunity areas across the consumer touchpoints.
Licensing Representation for Brand & IP Owners (Licensors)
Brand licensing is a brand owner (licensor) providing a partner organization (licensee) the right to use a trademark in defined categories and territories.
Growth Strategy
Growth strategy is critical to help leaders define the choices in how to grow
Agile Innovation
Agile Innovation is a proven sprint-based approach that provides iterative learning to improve depth of insight, decision-making and speed-to-market.
Fusion Methodology™
Fusion Methodology™ is an engaging approach to qualitative research with the benefits of agile learning utilizing sprints.
Qualitative Research
We are strategists with significant experience in interpreting consumer behavior into actionable strategic insight to help you connect better with your target consumers and customers.
Innovation Strategy Assessment
Valen Group’s Innovation Strategy Assessment focuses on the innovation direction and communication. We assess the understanding, clarity and linkage to growth strategy, how innovation strategy fits within growth strategy, and where growth is coming from. It leverages growth and financial results due to innovation and historical projects across the corporation, division, or target group.
Custom Quantitative Research
We help craft and execute custom, quantitative research studies to better understand customers & their relationships with their brands, new products & services, and other strategic insight to make better decisions.
Marketing Strategy
Develop a clear, strategic marketing activities geared to meet your revenue goals. We work with your team and leadership to deliver a fresh marketing strategy with clarity of objectives and measurable results.
Design Strategy
Design strategy is the bridge between strategy or positioning and design execution to evoke an emotional connection with a brand.
Journey Mapping
Journey Mapping is a qualitative technique used for mapping consumer insights across the “moments of truth” consumer touchpoints. Awareness, Store Shelf/Purchase Decision, Product Usage Experience, Memory & Repurchase Drivers. Journey Mapping is a great tool for understanding the current brand/product experience, competitive product experiences, and identifying the desired Consumer Experience. Journey Mapping helps to pinpoint growth opportunity areas across the consumer touchpoints.