In today’s market, innovators are relying on automation and fast-paced research methods. Don’t get us wrong we use AI and other tools everyday. But these techniques are not sufficient to uncover unique tensions. You need to incorporate multiple methods including behavioral insight listening to real humans. In our video above, we explain how to get 4 major types of insight to kill “me-too” innovation. Once you slow down and understand your innovation approach, our sprint-based method gives you the agility, speed, and adaptability to develop the winning solution.
Valen’s Fusion Innovation™ process is designed to guide you through each stage of innovation, from early exploration to scaling up, using an iterative, sprint-based process. Our proven approach ensures your organization captures deep consumer insights, enabling strategic decisions that drive impactful results and unique solutions.
Whether you’re developing a new product, testing a concept, or planning a market launch, our Fusion Innovation process delivers insights and clarity at every step, making innovation efficient, effective, and aligned with your business goals.
Our approach uses agile principles from software development, applying them to innovation through a series of short, targeted sprints. This iterative process keeps the consumer voice at the core of every decision, enhancing product relevance and fit. Each stage of our process is designed to reduce uncertainty, accelerate speed-to-market, and guide you toward impactful innovation.
Our innovation process includes four key stages:
Uncover growth opportunities and potential ideas with targeted consumer insights and strategic concept development.
Validate your concept with real users to hone its market fit, iterating based on product and consumer testing.
Test models and concepts through custom studies, prototype visualizations, and feedback collection to refine ideas effectively.
Develop a robust launch plan, backed by a strategic roadmap and messaging that resonates with your target market.
Proven Agile Methodology
Our sprint-based approach accelerates development and drives clarity at each stage of innovation.
Consumer-Driven Insights
We capture insights directly from your target market, ensuring your product addresses real needs and preferences.
End-to-End Support
From initial ideation to market launch, our team provides comprehensive support and expertise.
Success Probability
By iterating based on consumer feedback, we ensure your product is positioned for a successful market entry.
Fusion Insight Sprint™
Using empathy and a best-practice framework, we sprint with consumers for 3 weeks to uncover 4 types of insight and tensions.
Collaborate and Iterate
Through collaborative workshops, we bring stakeholders together to define concepts and roadmap initiatives, aligning it with consumer insights and strategic goals.
Test and Validate
Our custom quantitative testing methods evaluate purchase interest, positioning, preference, and market opportunity sizing.
Launch Strategy
We prepare go-to-market strategies that ensure compelling messaging and align with consumer expectations, positioning your product for maximum impact.
Valen’s Strategy Consulting Practice provides fact-based, strategic analysis that guides strategic decisions and creates a competitive advantage.
