We provide services to help in any specific stage of innovation or a comprehensive, end-to-end innovation development. From commercial innovation to product innovation to new business ventures, Valen’s Agile Innovation process is delivered by a team of experienced strategists with the expertise to help drive decisions and results unique to your needs agnostic to industry or business size.
Valen delivers innovation using a proven agile, sprint-based approach that provides iterative learning to improve depth of insight, decision-making and speed-to-market.
Concept Development, Ideation
Agile Market Learning
Concept Visualization & Early Prototypes
Agile Product Testing
Product Refinement + Optimizations
Launch Plan, Messaging Roadmap
Agile innovation allows an organization to manage uncertainty and make strategic choices during development and prior to delivery. We do this through a series of short sprints that focus efforts to progress through development. By applying agile principals originating from software development methodologies, the testing of new ideas that drive innovation becomes attainable, efficient, and effective through iterations, or sprints, of test-and-learn scenarios. This enables an organization to gather critical, unique insight into its consumers and those insights to drive the development.
Agile methodology allows for an iterative approach to innovation which ensures the customer voice is guiding the development of solutions.
In early exploration, we identify tensions from a target group of consumers or customers. We bring consumer and customer insight into the approach through empathy to understand real problems and match them to the capabilities and strategy of the organization. For product and service innovation we use the jobs-to-be-done methodology to focus on outcomes. We continue to refine innovation through behavioral insight and agile market learning.
Validation is continual in our approach though agile product testing by putting early prototypes or concepts in hands of users for agile market learning. Learning may include quantitative research for concept or product testing.
To prepare for go-to-market strategy, the marketing communication and positionings are tested to verify product/market fit and that we are communicating compelling point of difference the target group understands. Design strategy is a critical element we include in our approach to ensure that the all the elements are aligned and fit the positioning.