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Agile Innovation

Agile Innovation

Agile Innovation is a proven sprint-based approach that provides iterative learning to improve depth of insight, decision-making and speed-to-market.

From commercial innovation to product innovation to new business ventures, Valen’s Agile Innovation process is delivered by a team of experienced strategists with the expertise to help drive decisions and results unique to your needs agnostic to industry or business size.

Our Approach

OUR APPROACH

Phase 1: Early-Stage Exploration:

  • Analysis: Foresight, Opportunity Attractiveness or Brand Fit, Growth Platform Identification
  • Deliverables: Opportunity Areas – White Space or Growth Platforms/Ideas

Phase 2: Agile Market Learning:

  • Analysis: Experience Journey Mapping and Rapid-Prototyping, Jobs-to-be-Done (JTBD), Business Model or Concept Development, Positioning; Custom Quantitative Studies, Concept Testing, Market-Sizing
  • Deliverables: Concepts & Visualizations, Early Prototypes; Quant. results

Phase 3 Agile Product Testing:

  • Analysis: Validate, Hone Concept for Product/Market Fit
  • Deliverables: Product Optimizations

Phase 4 Scaling Up:

  • Analysis: Modeling, Marketing Communication/Positioning and Go-to-Market Planning
  • Deliverables: Go-to-Market Plan – positioning, messaging, roadmap
We provide services to help in any specific stage of innovation or a comprehensive, end-to-end innovation development.

How We Work

HOW WE WORK

Agile methodology allows for an iterative approach which helps to ensure the customer voice is guiding the development of solutions.

In early exploration, we identify tensions from a target group of consumers or customers. We bring consumer and customer insight into the approach through empathy to understand real problems and match them to the capabilities and strategy of the organization. For product and service innovation we use the jobs-to-be-done methodology to focus on outcomes. We continue to refine innovation through behavioral insight and agile market learning.

Validation is continual in our approach though agile product testing by putting early prototypes or concepts in hands of users for agile market learning. Learning may include quantitative research for concept or product testing.

To prepare for go-to-market strategy the marketing communication and positionings are tested to verify product/market fit and that we are communicating compelling point of difference the target group understands. Design strategy is a critical element we include in our approach to ensure that the all the elements are aligned and fit the positioning.

BENEFITS

BENEFITS

Valen delivers innovation using a proven agile, sprint-based approach that provides iterative learning to improve depth of insight, decision-making and speed-to-market.

Agile innovation allows an organization to manage uncertainty and make strategic choices during development and prior to delivery. We do this through a series of short sprints that focus efforts to progress through development. By applying agile principals originating from software development methodologies, the testing of new ideas that drive innovation becomes attainable, efficient, and effective through iterations, or sprints, of test-and-learn scenarios. This enables an organization to gather critical, unique insight into its consumers and those insights to drive the development.

DIFFERENCE

DIFFERENCE

We are experienced strategists who use agile market learning in short, iterative sprints which allows us to garner deep insight into the lives and tensions of target group. New product innovation is difficult because it is highly uncertain so applying an agile methodology allows us to have iterative touch points with both the target consumer and you, the client team, to ensure we are crafting valuable benefits and a clear point of difference to improve the probability of success.

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