A brand strategy defines what your brand stands for, what it promises to customers, and how it presents itself to the world.
Helping companies see themselves as their target consumers creates the strategy that brings brands to life. By helping brands realize a target consumers’ unmet needs, biases, and pain-points, actionable insights derived from learnings keenly identify key whitespace opportunities that support disruptive or adjacent innovation.
Desired Consumer Experience
Inspirational Design Targets
First Moment of Truth (FMOT)
Second Moment of Truth (SMOT)