Offerings

Brand Equity Modeling

Study to create foundational understanding of the equity, competitive positioning and customer or consumer insight from a strategy perspective to define a brand strategy that will support and help inform and guide growth and innovation initiatives

Brand Extension Strategy

Develop a roadmap of opportunities for brand extension; the deliverables will be defined by client need and may include any or all of a broad set of options including acquisition, partnership, brand licensing and innovation development

Strategic Customer Target

A strategic study utilizing our consumer segmentation methods to segment consumers/customers into behavioral and attitudinal groups (beyond demographics; we then work with your team to identify the strategic target (e.g. primary consumer segment) for your brand or organization and to create a growth strategy to focus the team on a strategic direction from which to hone all aspects of strategy and planning; this is foundational strategic insight that is typically done every 5-7 years as the market changes

Competitive Positioning Strategy

We assess the current core competencies, competitive advantages and other assets from which to uniquely compete and define a competitive positioning strategy for your company, division or brand based upon client needs; we focus on organization-level and brand level for this strategic work, at the brand level this is a brand strategy or brand plan

Consumer Experience Model

In today’s environment, the product or service provided is not enough to differentiate, we assess consumer needs and preferences to determine what experience is optimal for the target consumer and conduct a collaborative workshop to define, decide (ROI modeling) and build-in those experiences into your product/service delivery, retail or online environment