Market Analysis

We are strategists with significant experience in interpreting consumer behavior into actionable strategic insight to help you connect better with your target consumers and customers.

What we do

We help provide a perspective of the competitive landscape that is curated for your particular business and industry and the strategic business questions we identify upfront in our strategic brief that guides our work.

We develop a strategic brief to outline the scope of analysis that typically includes areas like:

  • Industry Trend Identification to recommend growth opportunity areas
  • Market Opportunity Analysis to analyze and provide perspective
  • Whitespace Analysis to identify growth opportunity gaps
  • Channel & Customer Analysis to explore needs, dissatisfactions, and loyalty drivers
  • Partnership Strategy Opportunity Analysis
Many times, it is recommended to include market research as part of the study to provide primary context.

Our Approach

We work in a sprint with periodic check-in points because many time you might not know exactly what insight you are seeking until you have some context allowing you to get exactly what you are seeking. We work with you to make insight actionable and be able to quickly reshare our presentations to leadership.



Valen Group named A top-trending firm for innovation consulting by Forrester Research