The first team to crack a new tension wins shelf, mind-share, and margin. Everyone else fights for scraps or copies to try and keep up.
Get to tensions your rivals never hear.
Fusion Insight Sprints drop you into your ideal consumers’ lives for 3 weeks days, surfacing the why behind behaviors.
So you can move on the white space while everyone else is sleeping.
A 2-hour chat gives only a moment-in-time snapshot; you can’t track evolving behavior or emotion over days and weeks with traditional qual methods.
Our Fusion Insight Sprints ask consumers to engage in group settings, 1:1 interviews, journal entries, video recording of product usage, competitor shopping and more.
Our strategists facilitating Fusion Sprints aren’t just looking for trends, they’re looking for four critical types of insight… unresolved, tensions, dissatisfaction, opportunity.
We work together with you in the sprint to decide what to explore next. In a shared Teams channel + bi-weekly meetings, you’ll be able to suggest iterations and dig sites in real-time.
Pre-consumer work, involves team alignment to define roles and communication methods. Just as important, we begin strategic work, where our team immerses themselves in previous learnings to identify knowledge gaps and hypothesize tensions and solutions to explore with consumers. This phase also includes the recruitment of ideal consumers who are vested in a solution to the problem.
A three-week phase consisting of one week of individual interviews for foundational learning and to whittle down our sprint participants to only the most articulate. Then two weeks of iterative learning with ideal consumers via multi-method research, including group meetings, asynchronous journal entries, competitor product testing, video recorded product usage, and more.
Fusion Insight Sprints have been used for early stage exploration, agile market learning, agile product testing, even go to market. Fusion Insight Sprints deliverables are different based on where the sprint is being used in the innovation journey.
Uncover growth opportunities and potential ideas with targeted consumer insights and strategic concept development.
Validate your concept with real users to hone its market fit, iterating based on product and consumer testing.
Test models and concepts through custom studies, prototype visualizations, and feedback collection to refine ideas effectively.
Develop a robust launch plan, backed by a strategic roadmap and messaging that resonates with your target market.
Establish a clear, inspirational vision that aligns and guides your organization.
Develop strategies to achieve growth, competitiveness, and operational effectiveness.
Link strategic planning with annual budgeting for effective resource allocation and execution.
Establish a framework that connects long-term goals with annual budgeting, enhancing alignment and resource management.
Typical qualitative consumer learning might be a handful of two-hour discussions with your ideal customers. A Fusion Sprint is a 21-day relationship with hand-picked, vested users. We iterate learning goals, tasks, and questions daily, capture video proof, and end with clear insights you can put into action.
Twelve vested, articulate users over 14 days generate > 20 hours of video and hundreds of data points—depth beats quantity when it comes to finding insights your competitors haven’t. If your leader needs statistical validation, we can follow with a quick quant survey, but only after the Sprint narrows the field to the 2-3 concepts worth the investment.
We value collaboration, so your team can be as involved as they would like to be. If you’re hands off, here’s what we need.
Roughly one hour total:
90-mins during strategic discussions and kickoff →
Two 30-minute learnings sessions each week, 6 total
90-mins for final deliverable reviews and edits
We run recruiting, tasks, edits, and synthesis while you keep your other projects moving.
Stakeholders have access to watch every interview from a backroom or on 2x speed for recordings. Your peers and leaders can be added into the learning platform to observe journal entries and activities. By the final read-out, everyone’s already seen the “aha” moments, so alignment is baked in. And if they’re hands off, but at the end suddenly become hands on, we position the findings in a way that’s applicable for the entire organization.
Absolutely. The highlight-reel video can be used to slot right into any deck and showcase the “Why should we believe you?” question in 90 seconds.
This happens quite often once you experience the power of a Fusion Insight Sprint. The majority of our clients rarely do one sprint; they tend to use it throughout the stages of the innovation process, adjusted for the different goals.
Whether you’re in early stage exploration, agile market learning, agile product testing, or getting ready to go-to-market, Fusion can yield invaluable insights to help you minimize risk and increase chances of a successful product launch.
Our team of strategists is trained to look for 4 types of critical insight… tensions, dissatisfactions, opportunity, and unmet needs. We’re strategists first, researchers second, so every insight ties back to a Jobs-To-Be-Done hypothesis or business decision.
Core sprint squad: Innovation lead, Insights partner, Finance or Brand P&L owner. Everyone else can observe asynchronously. Keeps decisions tight, politics light.
Yes. In fact, a Sprint is the fastest way to explore a platform deeply and and clarify the opportunity space.
Less than the cost of a single misguided prototype run—and a fraction of a failed launch. Drop us your learning goals and we’ll send you an estimate in 24 hours.
Valen’s Strategy Consulting Practice provides fact-based, strategic analysis that guides strategic decisions and creates a competitive advantage.
