Licensing Representation for Brand & IP Owners (Licensors)
Brand licensing is a brand owner (licensor) providing a partner organization (licensee) the right to use a trademark in defined categories and territories.
Strategically Rebranding to Scale
Strong, brand & design strategy aligns a product or service fulfilled by an organization that relates to human emotions through the conveyance of ideas, communications,
Red Robin Retail Food Brand Licensing Long-Term Strategic Program
Red Robin’s Brand Licensing program startup from restaurant offerings to retail store shelves by leveraging unique product positioning, Signature Seasoning, and Brand Equity
Strategic Brand Licensing for the CEO
Read our Letter to the CEO to understand how we think about how we assess Strategic Brand Licensing for your brand portfolio.
Rust-Oleum Brand Licensing Program Expansion
Reinvigorate a mature brand licensing program by extending equity from rust protection to surface protection
End Gaming The Future of Food & Beverage – Channel Blur
There is one thing in common with this market disruption – Channel Blur. Channel Blurring is here now and will shake out winners and losers
Gus Valen’s Agile Way
A perspective to apply Agile methodology in strategy, innovation, and market research
Brand Licensing Consulting
The Valen Group can help consult on all aspects of your brand licensing program including opportunities to grow and best practices to optimize your program
Future of the Restaurant: A Memo to the Restaurant CEO
Imagine walking but all you can do is look at your toes – it’s only a matter of time until you bump into something and
IHOP Breakfast Category Brand Licensing
Valen identifies an underdeveloped category for restaurant brand to expand market share
Biltmore Estate Hospitality Products Brand Licensing Program
Valen leverages Biltmore’s heritage and equity of gracious hospitality to launch a long-term food brand licensing program