Brand licensing is a brand owner (licensor) providing a partner organization (licensee) the right to use a trademark in defined categories and territories.
Red Robin’s Brand Licensing program startup from restaurant offerings to retail store shelves by leveraging unique product positioning, Signature Seasoning, and Brand Equity
There is one thing in common with this market disruption – Channel Blur. Channel Blurring is here now and will shake out winners and losers
Imagine walking but all you can do is look at your toes – it’s only a matter of time until you bump into something and
Valen leverages Biltmore’s heritage and equity of gracious hospitality to launch a long-term food brand licensing program