5 Reasons Every Brand Needs a Journey Map
A good journey map keeps the voice of the consumer alive for cross functional development teams and serves as a powerful alignment tool for focusing
A good journey map keeps the voice of the consumer alive for cross functional development teams and serves as a powerful alignment tool for focusing
Have you ever been talking on your cell phone and realized after a few minutes (or more) that no one is on the other end
Utilizing Valen’s proprietary agile research method, Fusion MethodologyTM for agile product testing to solve an insight problem with a social media platform prototype that the
Adidas wanted to determine viability for the brand with a strategic partnership to launch in a sports drink category with innovative packaging solution
Gold Eagle acquired 303, a niche innovative brand in automotive appearance, and needed a breakthrough proposition to compete in a saturated market
Feminine care category uses new agile learning method with Valen’s Fusion Methodology
Reposition an existing product to find a point of difference and optimize overall packaging and messaging design
Embrace an entrepreneur’s passion and inspiration to jumpstart your front-end innovation projects.
Imagine walking through an area filled with mountains and your goal is to try to find the highest mountain and climb to the top. As
Focus groups have been the research standard. Why limit the value you get from that investment when you can experience more?