Strategic Brand Licensing for the CEO
Read our Letter to the CEO to understand how we think about how we assess Strategic Brand Licensing for your brand portfolio.
Read our Letter to the CEO to understand how we think about how we assess Strategic Brand Licensing for your brand portfolio.
There is one thing in common with this market disruption – Channel Blur. Channel Blurring is here now and will shake out winners and losers
Have you ever been talking on your cell phone and realized after a few minutes (or more) that no one is on the other end
Chiquita was seeking innovation to help them move away from competing in a commodity market and Valen helped identify and develop a significant new business
Valen to reinvigorate growth for a mature $1B brand a new President had recently been assigned to lead
A premium branded manufacture needed a growth strategy to move from niche market to a larger market but not lose its brand equity and core
Extending a brand requires thinking through a holistic growth strategy prior to beginning a growth program execution.